Scenic Tours has appointed television presenter Catriona Rowntree, as its ambassador across its product portfolio for the next 12 months in Australia and New Zealand.
The new role is an extension of a partnership which has evolved over the past few years which has seen Catriona act as Godmother to Scenic Sapphire in 2008 and travel with Scenic numerous times in her role as one of Channel 9’s Getaway presenters, to destinations including South America, Africa and a river cruise in Europe.
Catriona will appear across various elements of Scenic’s 2015/2016 marketing campaign including event appearances, videos and social media.
Commenting on her partnership with Scenic Tours, Catriona said: “I am a huge Scenic fan after travelling with them to many amazing destinations with Getaway so I was delighted to be asked to represent the brand as their ambassador. There is so much happening for them over the next 12 months, with the launch of new ships and new destinations, so it will be an absolute pleasure for me to showcase their ever growing product offering to Australian and New Zealand travellers.”
Michelle Black, GM Sales and Marketing added: “We know our guests love Catriona so we are thrilled to have her officially join the Scenic family. She is a perfect fit for the brand and we really look forward to working with her.”