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Scenic celebrates 30th birthday

October 28, 2016 Tour Operator No Comments Email Email

scenic-30th-birthday-party-5Leading luxury travel company Scenic, last night celebrated its 30th birthday at a special event for media, travel agents and suppliers at the Park Hyatt, Sydney.

After launching an extensive birthday campaign earlier this month, which saw the rollout of trade and consumer programs including a host of never to be repeated offers, the party was a thank you to everyone for their continued support over the past three decades.

Michelle Black, GM Sales and Marketing, commented: “We are so grateful to all our industry supporters that have been with us over the past 30 years. We have evolved so much as a company in that time and we appreciate how everyone has contributed to our success so it has been great to celebrate together.”


Since beginning life as a domestic coach tour operator travelling the Great Ocean Road in 1986, the luxury travel operator has evolved to become one of Australia’s most successful travel companies – now specialising in cruising, and travelling to every continent and over 60 countries across the globe.

A global rebrand last year resulted in a new name and positioning to better reflect the company’s focus on cruising and resonate more strongly with guests and agents. The new brand focussed on the concept of wonder and helping guests experience and discover wonder throughout the world.


Michelle added: “We have had a very busy year since our successful rebrand, further developing our global river cruise offering with four new ships launching in three new destinations plus the announcement of Scenic Eclipse – our first foray into luxury ocean cruising. There is no slowing down in 2017 as we prepare to help our guests discover a whole new world of wonder with the launch of Scenic Eclipse in 2018. Exciting times ahead.”

After 30 years Scenic is still 100% Australian-owned and employs over 1,600 staff around the world.

Scenic will be celebrating its 30 year anniversary throughout the remainder of 2016.

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