Scenic will tomorrow (Friday 14 October) launch a nine week multi-channel marketing campaign to celebrate its 30th birthday.
Since beginning life as a domestic coach tour operator in 1986, the leading luxury travel operator has evolved to become one of Australia’s most successful travel companies – now specialising in cruising, and travelling to every continent and over 60 countries across the globe.
To mark this special occasion, there are extensive trade and consumer programs in market including a host of never to be repeated offers which are available for a limited time only.
For the opportunity to win 30 days of travel with Scenic, agents need to book and deposit the most Scenic cruise or tour bookings before 16 December. The lucky agent will win a 21 Day Gems of the Seine and Beautiful Bordeaux river cruise, an 8 Day Luxury Mekong river cruise plus a one night pre or post hotel night in Asia. Agents can also earn 30,000 bonus Scenic Rewards points on every 2017/2018 cruise or tour booking made before Friday 16 December.
A letterbox mailer will go to one million households nationwide featuring over 30 special offers across Scenic’s entire product portfolio. There is also a competition to win a 5-star all-inclusive luxury river cruise for two people to France, valued at over $23,000.
Michelle Black, GM Sales & Marketing, commented: “This year we wanted to give a gift back to our loyal travel agents and guests to thank them for their ongoing support over the past 30 years. It is true when we say that we wouldn’t be where we are today if it wasn’t for them so this is our way of saying thank you.
“To survive three decades in any industry is not easy and after 30 years we are still 100% Australian-owned with over 1,600 staff around the world which is something we are very proud of. The launch of Scenic Eclipse heralds a new direction for us as a business so we are very much looking forward to what the future holds.”
Agents should head to scenic.com.au/hub for a range of 30th birthday marketing tools, and for more information contact their Scenic Sales Development Manager.