Award winning luxury tour operator Scenic is, for the third year running, the primary sponsor of Taste Le Tour with Gabriel Gaté – part of SBS’s coverage of the 2016 Tour de France.
Scenic will join French chef Gabriel Gaté on his gastronomical journey in each region of the famed cycle race as he traces the 21 stages of the Tour de France. Along the way, he will learn about the gourmet specialties of the area from talented local artisans, stopping to prepare a number of enticing dishes.
Scenic is sponsoring Taste Le Tour with Gabriel Gaté with 10 second opening billboards for each episode, 30 second TVCs adjacent to each episode, plus ads will also run in the morning updates at 7am, the live stage replays at 1pm on SBS and 3pm on SBS 2, and the 5pm highlights.
Michelle Black, GM Sales and Marketing, commented: “Our Taste le Tour sponsorship is the perfect vehicle to promote the breathtaking scenery and delicious food and wine that France offers our guests and it has been hugely successful over the past two years in driving consumers in store. Gabriel is a fantastic fit for the Scenic brand and we know our guests enjoy watching him bring to life France’s culinary offering throughout the Tour de France.”
Viewers also have the opportunity to win a luxury 11 Day Gems of the Seine river cruise for two including return flights to France worth up to $23,260, with a consumer promotion running throughout the Tour de France coverage.
Taste Le Tour with Gabriel Gaté runs every night in SBS’s coverage of the 2016 Tour de France, which starts Saturday 2 July 8.30pm AEST on SBS and continues nightly until Sunday 24 July (individual start times vary).
To view Gabriel’s new recipes, plus guides to French wine and cheese, and to find out additional details about the competition visit the SBS website, sbs.com.au/food/