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Scenic Tours de France Scenic Tours sponsor Taste Le Tour with Gabriel Gaté on SBS

July 4, 2014 Corporate No Comments Email Email

Scenic Tours is the inaugural sponsor of Taste Le Tour with Gabriel Gaté, part of SBS’s coverage of the 2014 Tour de France.
Following the route of famous bicycle race, chef Gabriel Gaté prepares rustic recipes from each region he visits
including: Chicken with a champagne and mushroom sauce in Reims; Fisherman’s pie in Yorkshire; and Prune and raisin tart in the Aquitaine region.

Scenic Tours will be sponsoring Taste Le Tour with Gabriel Gaté with 30 second TVCs adjacent to each episode plus ads will also run in the morning updates, 6pm highlights and 8.30pm highlights and on the Taste Le Tour website.

Michelle Black, GM Sales and Marketing commented on the sponsorship: “Consumers have such an insatiable
appetite for France right now, they can’t get enough of the history, breathtaking scenery and famous food and wine.

To support our own expansion into France next year and our new cruise in Bordeaux, we felt SBS’ Taste Le Tour with Gabriel Gaté was the perfect vehicle to communicate to past and future guests.”

A consumer promotion to win a Scenic Tours 13 Day South of France river cruise for two will be running from
Saturday 5 July until Monday 28 July.

Taste Le Tour with Gabriel Gaté runs every night in SBS’ coverage of the 2014 Tour de France, which starts Saturday 5 July 8.30pm AEST on SBS ONE and continues nightly until Sunday 27 July (individual start times vary).

For all Gabriel’s new recipes, as well as guides to French wine and cheese and more details about the competition, visit the Taste Le Tour website.

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