Scoopon is continuing to expand its travel and experience offering, adding lifestyle television program Postcards to its prime time line-up.
Coinciding with their sixth birthday celebrations, Scoopon has announced a new exclusive partnership with the popular Channel Nine show, which will see it providing all travel and lifestyle deals for the program.
The Postcards partnership, which launches in tomorrow’s episode, is in addition to Scoopon’s existing relationship with Nine travel stablemate Getaway, giving the deals provider unprecedented exposure across two and a half hours of television on a major network.
Scoopon launch specials on Postcards will include a hotel stay for two people at Adelaide’s Hotel Grand Chancellor from $129* per night, a two-night stay at Quality Inn Margaret River from $249* and an escape at Novotel St Kilda from $139* per night which pairs with an unlimited ride pass at Melbourne’s Luna Park for just $29. Upcoming deals will include exclusive offers from P&O Cruises and Moonah Links Golf Course on Victoria’s Mornington Peninsula.
Scoopon Head of Travel Gordon Bayne said Scoopon was pioneering cross-platform partnerships with its focus on television programming.
“We’re thrilled to be part of a resurgence of quality Australian travel television, with these exclusive partnerships breathing new life into lifestyle programming. It’s a match made in heaven – we strive to connect Australians with inspiring and enriching lifestyle and travel experiences and this ethos aligns perfectly with Postcards, as well as Getaway,” Mr Bayne said.
“Through these television partnerships, we can showcase the very best local and international travel offers and Australian lifestyle experiences to the right audience, offering tremendous value and unparalleled exposure to our suppliers and helping us to further grow our travel platform.”
Mr Bayne said travel was one of Scoopon’s fastest growing categories in the business and he expected the new television partnership, as well as the ongoing relationship with Scoopon ambassador and Getaway presenter Catriona Rowntree, to accelerate the growth.
“We’ve experienced massive growth in the travel category over the past two years and this continues to build at a rapid rate as we promote the concept of affordable luxury through our deals. Partnerships with leading international hotel groups, lifestyle programs such as Getaway and Postcards and Catriona Rowntree’s brand ambassadorship have been important to our success,” Mr Bayne said.
In its new Friday night time slot, Postcards offers viewers in South Australia, Victoria and Western Australia an hour of local lifestyle and travel television. A half hour version runs again on Sunday nights in Victoria.
Scoopon is part of the Catch Group, Australia’s number one ecommerce group offering value-packed holiday and lifestyle experiences. For more information visit Scoopon.com.au
*subject to availability, conditions apply