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Second National Cruise Week Declared a Success

September 12, 2013 Cruise No Comments Email Email

The second National Cruise Week has been declared an outstanding success, with Cruise Lines International Association (CLIA) Australasia reporting a marked increase in consumer and agent involvement.

CLIA Australasia General Manager Brett Jardine said he had been inundated with positive feedback from agent and cruise line members, with both groups commenting on the strong levels of consumer sales and inquiries achieved throughout the week.

“In only its second year, it seems National Cruise Week has already developed a significant level of awareness and engagement among consumers, so we are thrilled with the result,” Mr Jardine said. EGT_Artical Banner A 250x250

“When we compare this year to the inaugural National Cruise Week in 2012, it’s very obvious to me that our retail members had a better grasp of what the week was all about.  The level of activity, the number of events and the commitment to get involved was overwhelming by comparison.”

Mr Jardine said CLIA would be conducting a formal survey of retail members over the coming weeks in order to measure the impact of National Cruise Week on sales and collect further feedback.

“The response to date from all membership categories has been very satisfying. It’s a great result for the industry and we look forward to facilitating National Cruise Week again in September 2014.”

Managing Director of MSC Cruises Lynne Clarke said the week had created a real buzz, with early bird deals to the Mediterranean, Norwegian Fjords, Baltic Capitals and Caribbean proving popular.

“Many clients are still looking at last minute cruising for 2013 as well,” Ms Clarke said.

Royal Caribbean Cruises Commercial Director Adam Armstrong reported bookings for the sale week were up 15 per cent compared to the previous year, and up 45 per cent compared to the previous week.

“We’re extremely pleased with the results,” Mr Armstrong said.

Seabourn and Holland America Director of Sales Tony Archbold said the week had provided both cruise lines with great opportunities to be involved in training and presentations across Australia.

“The ever increasing profile of both brands in the Australian market was obvious based on the number of agents who requested training and the increased number of potential guests wanting to meet with our team at events.  The phones were very busy and sales were very strong as we had anticipated,” Mr Archbold said.

APT General Manger Marketing Debra Fox said the cruise line had enjoyed the chance to showcase its evolving cruise product.

“We were delighted with the strong distribution support we received during National Cruise Week for our expanding portfolio,” Ms Fox said.

CLIA Australasia co-deputy chair and Carnival Australia CEO Ann Sherry praised agents who had rallied behind National Cruise Week.

“The cruise industry makes its biggest splash when we all speak with one voice.  I look forward to working with CLIA and our valued agents in the years to come to make National Cruise Week an even more prominent fixture on the calendar.”

Formerly the International Cruise Council Australasia, CLIA Australasia is one of 11 regional cruise associations which joined together in December 2012 to form a common global cruise organisation under the CLIA banner. CLIA associations around the world are committed to industry training, raising consumer awareness of cruising and assisting with regional advocacy issues.  

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