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Serena’s Star Rises High In The 2013 World Travel Awards

October 25, 2013 Accolades No Comments Email Email

Serena Hotels Africa is this year’s winner in six categories at the World Travel Awards. The awards ceremony took place on October 16th at the Safari Park Hotel, Nairobi.

The awards were:

Serena Hotels as ‘Africa’s Leading Hotel Brand’

Amboseli Serena Safari Lodge as ‘Africa’s Leading Eco Hotel’

Nairobi Serena Hotel as ‘Kenya’s Leading Business Hotel (A Member of The Leading Hotels of the World)

Kigali Serena Hotel as ‘Rwanda’s Leading Hotel’

Dar es Salaam Serena Hotel as ‘Tanzania’s Leading Hotel’

Kampala Serena Hotel as ‘Uganda’s Leading Hotel’ (A Member of The Leading Hotels of the World)

The Oscars of the Travel Industry

Now in their 20th year of success, the World Travel Awards (WTA) was established to ‘acknowledge, reward and celebrate excellence across all sectors of the global travel and tourism industry’. Dubbed ‘the Oscars of the Travel Industry’, the much sought-after awards reflect the opinions and preferences of travel professionals across the globe. Issued in 47 categories, which span the breadth of the industry from airlines to hotels, the WTAs are universally perceived as the ultimate global travel accolade.

Serena Hotels celebrate sixth year of success at the World Travel Awards

Speaking of the Serena Groups’ glittering array of awards, Mr. Mahmud Janmohamed, Managing Director, Serena Hotels Africa said, “the recognition for excellence is indeed an honor in itself and we are very proud to receive these six awards, which mark the sixth continuous year of our having been recognized by the World Travel Awards. The awards confirm that our strategy to invest on an ongoing basis, in both our hardware-the physical product; and our software-our human resources; continue to pay dividends. To all those travel professionals who voted for us we would like to say, thank you for valuing us as highly as we value you; your faith in us will continue to be rewarded. To our staff, we would also like to offer a big ‘thank you’, because we know that it is entirely thanks to your unwavering dedication and loyalty that we have been fortunate enough to have attained the accolade of being Africa’s Leading Hotel Brand.”

More information about   World Travel Awards

World Travel Awards’s global media partner network includes International Herald Tribune,TV5Monde, CNBC Arabiya, Newsweek, World Travel Channel, Outlook Traveller, Travel & Leisure China, Khaleej Times, Trade Arabia, TTN, Trav Talk India, Publituris, ABTA Magazine, ASTA Network, Breaking Travel News, eTurboNews, Travel Daily News International, Focus on Travel News, Passport Magazine and National Geographic Traveller. This global media partner network has a monthly readership of 1.7 million and a TV audience reach of 90 million. 

The Serena 2013 Awards Array

Serena has also been recently recognized in 2013 as follows:

Serena Hotels’ Maisha Spas:                                 Finalists in the ‘Best Luxury Hotel Category- World Luxury Spa Awards’ 2013.

Lake Elmenteita Serena Camp:                             Bronze Award from the Total Eco Challenge, 2013 by the Total Group. This was in recognition of its commitment to protecting and conserving the natural environment whilst promoting responsible tourism practices.

Serena Hotels:                                                             Awarded ‘Best Corporate Hotel in Tanzania’ by the Tanzania Society of Travel Agents (TASOTA) 2013.

Serena Hotels:                                                             Awarded ‘Best Africa Hotel Chain’ by the, Africa Travel Awards, 2013 (African Travel Market of West Africa).

Serena Hotels:                                                             Awarded ‘Most Desired Foreign Hotel 2013’ by the Gold List for China Tourism, initiated by National Geographic China.

Rhoda Wambui of Serena Hotels:                         Winner of the Kenya National Barista Championships of the Kenya Coffee Traders Association under the auspices of the African Fine Coffees Association and sanctioned by the World Barista Championships.

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