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Seychelles Launches New Tourism Strategy For Reunion Island

April 8, 2015 Destination Global No Comments Email Email

Seychelles-TravelIn January 2015, the Seychelles Tourism Board announced its plans to re-enforce its presence on the Reunion market and keep Air Austral in Seychelles’ skies.



One of its short term plans was the posting of a representative in the Tourism Office of Reunion (IRT) to act as a public relations and marketing agent liaising with the press and tour agents as, and when Seychelles has new products and services to market.

In addition, the Seychelles Tourism Board will be giving training all its tour operators and agents selling Seychelles as a market destination in Reunion and launch several activities targeting both the trade and consumers.

A high level delegation headed by the Minister for Tourism and Culture Alain St.Ange and comprises of chief executive of Seychelles Tourism Board Sherin Naiken, director of Seychelles Tourism Office in Europe Bernadette Willemin and the director of marketing at Seychelles Tourism Board Rose-Marie Hoareau left Seychelles on April 7 to launch Seychelles’ new strategy for Reunion Island. The new French Ambassador to Seychelles, H.E. Lionel Majeste-Larrouy will also be accompanying Minister St.Ange and his delegation to Reunion Island.

The delegation flying to Reunion Island with an important bank of Seychelles Tour Operators and hotels establishments interested in Reunion as a source market  ̶  Les Lauriers Eco hotel and restaurant, AVANI Seychelles Barbarons resort and spa, Creole Travel Services, 7 degrees south, Mason’s Travel, Le Duc de Praslin and Coral Strand Smart Choice hotel, L’Hirondelle Self Catering Guest House, Ocean Jewels Resort, Patatran Village and ten hotels represented by Pure Seychelles Hotels ̶  will be launching its roadshow dubbed ‘’Escapade Seychelles’’ in the town of Saint Pierre and Saint Denis and hosted a series of workshops with Reunion top tour operators.

Five Reunion tour operators interested in Seychelles as a source market, Muta Voyage, Yes we can, Marine Voyages, Air Voyages and Mille Tour will receive destination and product training by Mrs Willemin Europe and will meet Seychelles tour operators and the hotels’ representatives.

The mission in Reunion Island will also be the perfect platform for Seychelles delegation to indulge the Reunion Tour operators in a voyage of discovery of its rich cultural heritage through performance of national troop and a Creole banquet prepared by a Seychellois Chef Christablle Joubert working with Seychelles Tourism Academy. The banquet will be organised in joint partnership between Seychelles Tourism Board and the team of Villa Delisle at Saint Pierre.

Reunion Island is the Seychelles Tourism Board’s focused market because of the visitors it attracts for small establishments in Seychelles. Minister Alain St.Ange is also expected to hold bilateral talks with the La Reunion authorities.

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