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Seychelles Roadshow in Italy, a Success for the First Edition

November 9, 2016 Destination Seychelles No Comments Print Print Email Email

The  long  planned Seychelles  dedicated four city road show was conducted from the 17 to 20 October 2016. The  cities earmarked and selected for this event were Milan, Florence , Naples and Rome and the choice was based on the strong demand  from the  tour operators and travel agents to get in touch with  the  different products and  services  that are being offered to the Italian visitors.

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This event was materialized because of  the interest of the trade partners and their firm belief in the destination and  the strong demand to bring their products to the Italian trade . The aim is to furnish the agents with the adequate and appropriate tools to generate  increase in sales to our shores.

The Seychelles delegation, headed by Regional  Manager of STB Italy Monette  Rose, was  joined  by  partners from :

Alphonse Island Seychelles –  Amanda Lang, Marketing Manager

Air Seychelles – Christine Ozouf, Commercial Manager Europe and Sheryl Barra, Manager Communication

Etihad Airways – Petra Bramante and Sergio Matarazzo, Sales Representatives

Carana Beach, Indian Ocean lodge, Denis Island  – Eric Goblet, Representative

Coco De Mer Hotels and Black Parrot Suites – Ash Behari, Director

Constance Hotels and Resorts – Barbara Gajotto and Michele Consigliere Representative Sales and Marketing Manager

Kempinski Resort – Simone Berti,  Assistant Manager

Hilton Seychelles – Maria Eremina, Sales Manager

Seychelles Tourism Board – Amia Jovanovic Desir, Senior Marketing Executive

Yasmine Pocetti, Marketing Executive

The hotels represented at this roadshow portrayed a good mix as it offered the agents  the diverse choices that are being provided to the different market segments. It is  to be highlighted that wedding and honey moon do constitute a strong demand segment for the Italian market, indeed  the  hotels offering these   facilities  demonstrated these strong factors  to the attentive agents.

Interestingly , it is to note that Italians are passionate sea lovers and the concept of one island one resort  perfectly depicted this element by the representatives from these hotels.

The agents were also reassured that there is a range of hotels with adequate facilities to accommodate families with kids. Informing them of the variety of educational  activities offered by these hotels were added knowledge for a lot of the present. For those  who have a flair  in environment and conservation, their faces glittered decoding  the high interest to push for such niche.

The events were scheduled in the evening from 1900hrs combined with a seated dinner to entice the agents to attend. During the welcome aperitif, with a typical segà music medley, the guests had the chance to chat with the partners and have fun with the Seychelles dedicated photo booth for a souvenir picture of the event.

Many agents sacrificed over two hours travelling  by train or the awaited football match of the city’s team to ensure that they did not miss  such event.

It is essential to mention that in all four cities the turnout and interest from the Italian trade has surpassed the expectations. Such  positive comments and shared feelings were expressed by  most of the hotel partners. Constructive suggestions were also aired  by the agents in some cities, and they expressed the need to also balance the sales of large and small hotels as well as guesthouses. STB would happily welcome some small hotels , properties and the STHA representative to join in similar  promotional events next  year.

After the presentations the local partners  had the opportunity to exchange business cards, discuss about their specific products and answer queries and questions posed by the agents in a pleasant atmosphere. For some new agents who have just started to sell Seychelles this road show was a strong plus as it has equipped them with essential information to  better sell to their clients.

For the closure of the roadshow, in the last city which was Rome, a special branded cake depicting the Seychelles beach atmosphere and STB logo was also offered to the guests and it was a great surprise for all the participants.

In order to make   the roadshow  more attractive and for the agents to attend actively, a live quiz was also organized in all four cities. The quiz questions were solely focused on the products presented by each partner and their knowledge and information on the destination were tested in order to win great prizes to experience the Seychelles first hand.

Our partners airlines Etihad and Air  Seychelles sponsorsed eight return tickets for the lucky winners, whilst all the  hoteliers offered complimentary accommodation ranging from bed and breakfast to full board accommodation on different islands of the archipelago. The agents participated very attentively and the lucky winners were delighted to come and  explore the Seychelles in person – their dream to set foot on the most beautiful paradise had come true.

All the trade partners happily concluded that the event was  beyond their expectation apart from  some minor elements that STB will take into consideration in the planning of the next edition in 2017. The hoteliers really brought the agents throughout a vivid  dream journey. Like one agent in Rome laughingly echoed “ I thought I was already in the Seychelles during presentations. Seychelles is really Magical, Mystical and a must visit destination”.

A great turnout, with a total of 325  tour operators and travel agents combined that attended the roadshow touching Northern, Central and Southern Italy. The Italian Media partners were also present and ready to write about the event on the main Trade papers of the country.

“It was an ideal and perfect platform and it is no regret that we have partnered with the Seychelles Tourism Board on this dynamic, though hectic promotional event” concluded some of the  trade represented partners.

This event has been the perfect conclusion of a training program started in May 2016 by STB Italy to train the travel agents and tour operators on the destination to help boost the confidence in selling the Seychelles: four webinars were organized on the different aspects of tourism in Seychelles, from the different islands to the honeymoons, eco-tourism and attractions with an average of 200 guests per session.

The Seychelles  Tourism Board is  sending an early invitation to our partners to join in 2017 to realize  the Seychelles Roadshow again. “We highly depend on the support of the trade in Seychelles and we invite the partners to join us under one  common aim and objective, to bring the products to the Italian tour operators and agents” concluded Monette Rose, Regional Manager; “the first time was a trial but we are very  happy that the entire event was a real success in all four cities. We have now ventured into it and we are geared to plan ahead early and to reach and tap into prominent and potential cities which will generate promising return on core investment”.

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