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Seychelles tourism hits out with Billboard campaigns in Johannesburg

September 15, 2016 Destination Seychelles No Comments Print Print Email Email

The Seychelles known for its with sandy beaches, turquoise blue seas and a weather pattern that has give it the tagline of the islands of perpetual summer moved since the last couple of years to position its culture in its list of unique selling points. This move brought the people of Seychelles to be at the centre of their tourism industry because with the people of the islands their could be no culture to be showcased.

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South Africa remains a very important tourism source market for Seychelles with now five non-stop direct weekly flights between Johannesburg and the mid-ocean tropical islands. South African Tour Operators have been working more closely with the Seychelles Tourism Board and recently Holiday Factory launched a billboard in Johannesburg.

“This campaign is a joint promotion with Holiday Factory, one of the top tour operators, successfully promoting Seychelles to South Africans” said Lena Hoareau, the island’s Tourism Board Manager for South Africa based in Johannesburg. The Travel & Leisure 2016 World’s Best Award named the Seychelles as their “Top Islands in Africa and the Middle East” only to confirm the position of these islands for the South African tourism trade.

Alain St.Ange, the Seychelles Minister responsible for Tourism and Culture was joined by Sherin Francis, the CEO of the Tourism Board in applauding Lena Hoareau, the island’s Tourism Board Manager for South Africa based in Johannesburg and David Germain, the Seychelles Tourism Board’s Director for Africa and the Americas based in Cape Town for working tirelessly at increasing the visibility of Seychelles in South Africa.

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