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Seychelles unexpected treasures pre-launches at Asian a Dive Expo

April 15, 2014 Destination Global No Comments Email Email

Seychelles-TravelSeychelles Tourism Board prelaunches exciting new coffee table book on diving: Seychelles – Unexpected Treasures, at Singapore’s ASIAN DIVE EXPO.

The CEO of the Seychelles Tourism Board, (STB) Sherin Naiken and tourism consultant Glynn Burridge attended the Asian Dive Expo in Singapore on Friday 11th April 2014 where Ms. Naiken prelaunched Seychelles’ latest addition to its suite of promotional coffee table books, the spectacular collection of underwater images by renowned Nikon Professional Photographer, Imran Ahmad who came to Seychelles to photorgraph its beauty above and beneath the waves, travelling as far as Aldabra where the many of the book’s photography was shot.

imageThe prelaunch took place at the Seychelles stand at the Asian dive expo that Seychelles traditionally attends to promote its attractions as a dive destination and which proved to be an appropriate backdrop. The Seychelles stand was manned Seychelles’ marketing officers Mavreen Pouponneau and Maria Morel with Seychelles’ Tourism Ambasador, Susanne Rose also in attendance.

The limited stock of Seychelles: Unexpected Treasures books immediately proved popular with passers by as Seychelles’ latest coffee table book experienced its first sales. A complementary copy was also presented to Mrs Rose, the Seychelles Tourism Ambassador in Singapore.

“This spectacular collection of images of Seychelles’ underwater world is certainly one that does Seychelles proud. Many divers do not know of Seychelles as a superb diving destination and, perhaps, in the interests of conservation, we have been partially responsible for that but, thanks to this book, the secret is definitely out”, commented Sherin Naiken, the CEO of the Seychelles Tourism Board.

Alain St.Ange, the Seychelles Minister for Tourism & Culture, and Glynn Burridge, the tourism board’s chief copywriter, collaborated with Imran Ahmad on the production of the coffee table book, ably assisted by the production department of the Tourism Board of Seychelles. Seychelles: Unexpected Treasures book is already registered in two international book competitions: one for diving and one for excellence in printing.

The ‘Seychelles: Unexpected Treasures’ Coffee Table Book will be officially launched by Seychelles Minister St.Ange and co-author/publisher of the book at the press conference of the Carnaval International de Victoria (25-27 April 2014) after which it will be on sale to the public.

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