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Shanghai Cuisine Sensation ‘Crystal Jade La Mian Xiao Long Bao’ Launches ‘Eat for Good EFG’ Summer Campaign

July 11, 2017 Dining No Comments Email Email

Multi-award winning casual Chinese restaurant chain Crystal Jade La Mian Xiao Long Bao has launched an ‘Eat for Good EFG’ summer campaign in collaboration with seasoned nutritionist and columnist Cynthia Wong, reminding food lovers the importance of a balanced diet.

The brand at the forefront of Hong Kong’s Shanghai cuisine craze is renowned for quality and fresh ingredients delivered daily, and using less sugar, salt and oil, guaranteeing great taste and providing extensive choices for vegetarian and health conscious diners.  Its tireless commitment to provide delicious food with the best price possible, cooking fresh ingredients on site and made to order, has consistently earned it ‘Bib Gourmand’ recognition for seven consecutive years in the prestigious Hong Kong & Macau Michelin Guide.

The new EFG campaign reinforces the pledge to serve an array of enticing delicacies including vegetarian options that not only taste delicious but also provide a healthy diet with the ideal balance of 50% grains, 30% vegetables and 20% proteins.

Braised White Cabbage with Sliced Chinese Ham (HK$74)

For optimal grain intake, Cynthia recommends Simmered Noodles with Diced Chicken (HK$66), with the zinc in chicken meat strengthening the immune system; Poached Rice with Seafood in Shark’s Cartilage Soup (HK$82), with low fat content; and Steamed Vegetable Bun (HK$31), providing plentiful dietary fibre.

Greens are prevalent in Sweet & Sour Cucumber Skin Roll (HK$50), with cucumber preventing pimples and skin dehydration; Braised White Cabbage with Sliced Chinese Ham (HK$74), has cancer fighting properties; while Seasonal Vegetables with Two Kinds of Eggs Simmered in Superior Stock (HK$72) providing digestion aiding fibres.

Dishes rich in protein include Chilled Beancurd with Preserved Egg (HK$48), with nutritious antioxidant flavonoids in tofu which delays aging; and Steamed Small Yellow Croaker with Minced Ginger (HK$86), with small fish that are rich in unsaturated fat which is good for the heart.

Steamed Small Yellow Croaker with Minced Ginger(HK$86)

Along with a special pamphlet providing healthy dining guidelines, two specially-designed menus from the regular selection of dishes are also highlighted by the nutrition expert.

For dinners of two, seasoned nutritionist Cynthia recommends Shredded Chicken & Bean Starch Sheets (HK$58)with sesame sauce on the side, Nanjing Chilled Salted Duck (HK$66)suggested to eat without the skin, Seasonal Vegetables with Two Kinds of Eggs Simmered in Superior Stock (HK$72), and Rice Flour Cake with Shredded Pork & Cabbage in Soup(HK$70).

For dinners of four, she suggests: Chilled Black Fungus Tossed in Aged Vinegar (HK$52), Sweet & Sour Cucumber Skin Roll(HK$50), Drunken Chicken (HK$72), without eating the skin, Steamed Vegetable Dumpling (HK$31), Simmered Noodles with Diced Chicken (HK$66), Poached Rice with Seafood in Shark’s Cartilage Soup (HK$82), and La Mian with Assorted Seafood in Shark’s Cartilage Soup (HK$82).

Poached Rice with Seafood in Shark’s Cartilage Soup(HK$82)

New vegetarian options are also introduced, which includes Szechuan Dan Dan La Mian with Peanut Sauce and Chilli Oil(HK$60) and More than Fried Rice (HK$88), bringing a healthy twist to the traditional favourite fried rice with egg, diced carrot, diced cauliflower and diced Chinese kale. These enticing new additions supplement existing vegetarian dishes on the menu such as Braised Eggplant in Special Sauce (HK$52), Sautéed Green Soybean with Beancurd Sheet & Preserved Vegetable (HK$75) and Sautéed Thick Noodle with Shredded Cabbage Shanghai Style (HK$84), providing all-round gourmet choices.

Crystal Jade La Mian Xiao Long Bao is fast-expanding in both Hong Kong and internationally with its winning ‘value for money’ recipe of traditional Beijing, Sichuan and Shanghai cuisine with a modern, healthy twist highlighted by traditional, high quality and affordable delicacies – headlined by its beloved, hand-made Lanzhou ‘La Mian’ noodles and celebratedShanghai ‘Xiao Long Bao’ dumplings.

Multi-award winning casual Chinese restaurant chain Crystal Jade La Mian Xiao Long Bao has launched an ‘Eat for Good EFG’ summer campaign in collaboration with seasoned nutritionist and columnist Cynthia Wong, reminding food lovers the importance of a balanced diet.

A new branch in Telford Plaza, Kowloon Bay recently extended the chain to 14 restaurants in shopping malls from Hong Kong Island, Kowloon and the New Territories to Hong Kong International Airport.

Internationally, Crystal Jade has 100 outlets in 25 cities in 10 countries, from its Singapore flagship to South Korea, the Philippines, Indonesia, Thailand, Myanmar, Cambodia, Vietnam, China and the United States.

An upmarket sister brand, Crystal Jade Jiang Nan, was also launched in Hong Kong in 2016, specialising in Jiang-Nan cuisine from the southern region of the Yangtze Delta. Following widespread critical acclaim, the first branch in Wanchai is being joined by a second Crystal Jade Jiang Nan restaurant opening at Yuen Long’s YOHO MALL in the summer of 2017.

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