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Shanghai Kicks Goals for Global MICE Market

March 13, 2017 Headline News No Comments Email Email

Shanghai’s MICE market is booming. Increased resources to attract and stage global meetings and events – large, small and unique – has led to an annualized 10 per cent growth in the sector, adding to the city’s function as a global business center.The depth of resources and expertise of Shanghai’s MICE market is not lost on organizers for an upcoming home and away game of AFL, Australia’s highly popular indigenous football code.  It follows the recent staging of the G20 meeting in neighboring Hangzhou, and World Expo 2010 that attracted 75 million visitors.

Being able to manage major and diverse events is key to the attraction of Shanghai as a MICE destination.  The IT&CM conference hosted in Shanghai next week, co-located with CTW China, will provide insight into Shanghai’s success as a global MICE leader.  It is being held at the Shanghai Convention & Exhibition Center of International Sourcing, a 16000㎡indoor area of exhibition, convention, technology and catering facilities – one of many fully resourced convention sites doting the city.

Changing trends and opportunities to grow corporate visitors are on the agenda as are strategies by Shanghai to maintain its edge over competitors.

Presentations are planned from Shouqi Limousine and Chauffeur, Delta Air Lines, Accor, and the Ningbo Tourism Committee with sessions in English and Mandarin.

According to leading Australian wine marketer, David Dean, Shanghai provides attractive incentives for meetings and trade events.

“Wine producers like Condo Wines and Farmer’s Leap have to maximize their sales resources to compete in world markets. ProWine China, hosted at the Shanghai New International Expo Centre (SNIEC), is now an important global event for the wine industry.  This is due to organizers effectively managing the needs of 12,500 trade visitors – importers, distributors, retailers and F&B managers – for a one-day show.  When you combine it with FHC China – China’s Global Food & Hospitality Expo – you are looking at another 34,000 potential customers. You cannot afford not to be there.”

He said Shanghai organizers made it easy for sellers to liaise with buyers and maximize their time.  “These management resources are difficult to match anywhere else as they are usually only available to large sponsors,” he said.

“Shanghai’s excellent transport systems and safe working environment enables you to move around the city efficiently.  Meeting facilities at different types of hotels are accessible and alternative venues like the 30,000 square-meter Legoland Discovery Center, yacht club or racetrack all contribute to Shanghai as a prime MICE destination.”

Sam Morris from Tee Lee Travel in Adelaide, a 30-year-old privately owned travel company with corporate and retail agents, is managing travel and accommodation for supporters attending the Port Adelaide and Gold Coast Suns AFL game.  He said Shanghai was an easy choice for meetings and events.

“Shanghai offers an incredibly rich diversity in lifestyle attractions. The Bund, Yuyuan Garden, Tian Zi Fang and the Zhujiajiao water village highlight old Shanghai, while newer attractions including Shanghai Disney Resort, Happy Valley theme park and Shanghai Circus World appeal to younger visitors.”

He said that MICE attendees today want richer meeting experiences and after work attractions beyond sightseeing and golf, which he admits Shanghai offers on a grand scale.

“They want diverse accommodation, international standard clubs and bars and live music.  They also want performing arts, bargain shopping as well as niche recreational sport such as go-karting and sailing, and unparalleled food experiences. Shanghai richly delivers on these attractions.”

The IT&CM conference co-located with CTW China is being hosted from 21 – 23 March, 2017. It is being managed by TTG Events, a business group of TTG Asia Media and co-organized by Carlson Wagonlit Travel, China.

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