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Shangri-La Hotel, Qingdao donates to “Rebuild A New Future” Project

August 27, 2014 Responsible Tourism No Comments Email Email

Shangri-La Hotel, Qingdao has launched its new Embrace project “Rebuild A New Future”. The hotel has adopted Qi Ji School as its project beneficiary and started engagement to assess its needs for this undertaking.

Shangri-La Hotel, Qingdao has donated RMB99,868 for the school’s renovation, including classroom refurbishment and door and window replacement.

Situated in Lin Nan Village in Lin Yi County, Shandong Province, Qi Ji School has 205 students and 16 teachers. The school opened in 1986 and has received very limited funds to build a proper school building for its kindergarten and elementary classes. It currently faces financial challenges to sustain and repair the school’s building and also needs educational materials for its students. Not only are many of the school’s facilities in very poor condition, but also very unsafe.press470

Shangri-La Hotel, Qingdao has identified a number of key areas at the school that require special attention, such as, the classroom, toilet and teachers’ office. Enhancing the school’s physical structure will help provide its students a safe and positive learning environment.

Shangri-La Hotel, Qingdao aims for a long-term commitment and expects active participation from its colleagues. The hotel hopes to make a difference in the lives of both the students and teachers.

Over the years, the hotel has been seeking the most effective way to give back to society through corporate social responsibility.

To resolve the shortage of professional technicians and increase the growing social need in Qingdao, the hotel has partnered with Qingdao Red Cross Society in 2010 to support the Blue Collar Assistance Project. Shangri-La Hotel, Qingdao has provided financial support and internship opportunities at the hotel to selected vocational college students from low-income families. To date, the hotel has contributed Rmb400,000 to support 160 students and provided internship to 15 students. Seven trainees have completed internships at the Engineering Department and have been employed as permanent staff.

Shangri-La Hotels and Resorts remains committed to operating in an economically, socially and environmentally responsible manner while balancing the interests of diverse stakeholders.  In striving to be a leader in corporate citizenship and sustainable development, a corporate-level CSR Committee drives the company’s initiatives in the strategic areas of stakeholder relations, environment, health and safety, supply chain and employees.  Under the umbrella of sustainability, Shangri-La’s social responsibility programme consists of the two elements of “embrace” and “sanctuary”.  Embrace focuses on Shangri-La’s Caring People Project, which aims to promote the highest level of education and health support in underprivileged communities.  In sanctuary, the programme concentrates on Shangri-La’s Care for Nature Project, which promotes the conservation and restoration of biodiversity.  For more information, please access the CSR section on www.shangri-la.com.

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