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Shangri-La’s Boracay Resort & Spa Names Director of Communications

May 9, 2015 Appointments No Comments Email Email

Shangri-La’s Boracay Resort & Spa appoints marketing and public relations professional, Cristina del Carmen, as director of communications of the country’s premier luxury island resort.

With over twelve years of experience in her field, del Carmen began her career in the advertising industry, having handled several local and multinational brands in such award-winning agencies as Foote, Cone & Belding, Grey Worldwide, and Amon+Maneze & Partners. She thereafter went on to pursue her passion for hospitality and public relations, working with European hotel groups prior to joining the Shangri-La Hotels & Resorts. She most recently served as director of communications at Edsa Shangri-La, Manila.

Shangri-La’s Boracay Resort & Spa general manager Ester Marcaida shares, “I am delighted to have Ms. del Carmen with us. Her experience is valuable to the company in ensuring effective and compelling brand communications, as well as in cultivating strong and positive relations with our publics.”

Hong Kong-based Shangri-La Hotels and Resorts currently owns and/or manages 90 hotels under the Shangri-La brand with a room inventory of over 37,000. Shangri-La hotels are five-star deluxe properties featuring extensive luxury facilities and services. Shangri-La hotels are located in Australia, Canada, mainland China, Fiji, France, Hong Kong, India, Indonesia, Japan, Malaysia, Maldives, Mauritius, Myanmar, Philippines, Singapore, Sultanate of Oman, Taiwan, Thailand, Turkey, the United Arab Emirates and the United Kingdom. The group has a substantial development pipeline with upcoming projects in Mainland China, Hong Kong, India, Mongolia, Myanmar, Philippines, Singapore, Qatar and Sri Lanka. For more information and reservations, please contact a travel professional or access the website at

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