Shangri-La’s Boracay Resort & Spa appoints marketing and public relations professional, Cristina del Carmen, as director of communications of the country’s premier luxury island resort.
With over twelve years of experience in her field, del Carmen began her career in the advertising industry, having handled several local and multinational brands in such award-winning agencies as Foote, Cone & Belding, Grey Worldwide, and Amon+Maneze & Partners. She thereafter went on to pursue her passion for hospitality and public relations, working with European hotel groups prior to joining the Shangri-La Hotels & Resorts. She most recently served as director of communications at Edsa Shangri-La, Manila.
Shangri-La’s Boracay Resort & Spa general manager Ester Marcaida shares, “I am delighted to have Ms. del Carmen with us. Her experience is valuable to the company in ensuring effective and compelling brand communications, as well as in cultivating strong and positive relations with our publics.”