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Shaping the Direction of Tourism into The Future

June 1, 2017 Conferences No Comments Email Email

Tourism has been recognised as one of the key economic drivers and growth industries for South Australia and the forces that will shape its future will impact on our State’s success in such a competitive environment.

Delegates attending the South Australian Tourism Industry Council’s 8 th annual Tourism Conference in June will be given insights into the challenges, opportunities and changes affecting the tourism industry and learn how they can tackle them head on.

More than 26 presenters will introduce ideas around connected customers, digital storytelling, increasing profitability, leveraging our strengths, capitalising on technology and embracing new markets.

Google’s Strategy & Insights Manager, Matthew Evans will reveal how to win tomorrow’s traveller by taking delegates on a futuristic journey of advanced computing, machine learning and artificial intelligence.

Economics Commentator, Michael Pascoe will present on the economic challenges and opportunities for the tourism industry and spreading the growth of our “two speed” economy.

Tourism Australia’s Managing Director, John O’Sullivan will offer innovative strategies for converting the appetite for Australia’s tourism experiences to grow visitation, and counter the challenges of an increasingly cluttered and competitive global travel market.

SA Tourism Industry Council General Manager, Shaun de Bruyn says the conference is a mustattend event for tourism education, networking and professional development.

“By holding an annual conference, we are facilitating the development of a dynamic, innovative and highly competitive tourism industry,” Mr de Bruyn says.

“The 2017 Conference aims to equip delegates with the knowledge, skills and strategies to sustain business growth now and into the future, in turn supporting the State’s visitor economy and building on the momentum of an industry which is a key economic driver for the State.”

Minister for Tourism Leon Bignell said a strong tourism sector was vital to the economic future of South Australia.

“Co-operation between our public and private sector is stimulating visitor demand, attracting more events, tourists and business travellers – who are spending a record $6.3 billion a year,” Minister Bignell says.

“The State Government has invested an additional $70 million into the tourism portfolio and along with record spending in our visitor economy – this has resulted in the creation of 4000 extra jobs in the sector.

“Our operators and our natural environment offer some of the best visitor experiences in Australia and the annual tourism conference is a fantastic opportunity for experts and industry leaders to come together and share their success stories and gain further insight into how to facilitate economic growth.”

Principal Sponsor and SA Tourism Commission Chief Executive Rodney Harrex says the South Australian visitor economy has entered a period of record expansion.

“It is important for tourism operators to understand the recent drivers of this growth and what is in store for the visitor economy through to 2020 and beyond,” Mr Harrex says.

The Conference will wrap-up with an Industry Dinner, featuring City Collective’s David Cooke, who will share his radical urban development plan to use the Commonwealth Games as a catalyst to increase Adelaide’s city centre population, vibrancy and urban quality.

The Conference will be held at the Stamford Grand Adelaide on 6 & 7 June, offering more than 26 speakers, 8 plenary sessions, 4 masterclasses and 15 practical workshops to choose from.

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