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Sheraton Hotels & Resorts to Open New-Build Hotel and Conference Center in Fast-Growing Austin Suburb

April 12, 2014 Hotel Openings No Comments Email Email

Starwood Hotels & Resorts Worldwide, Inc. today announced it will soon debut in Georgetown, Texas, an affluent and rapidly expanding suburb of Austin.

Sheraton Georgetown, Texas Hotel and Conference Center is slated to open in 2016, within the upscale Summit at Rivery Park development. Owned by a joint venture between Hines, the international real estate firm based in Houston, and The Novak Brothers, the new-build, Starwood operated Sheraton hotel will offer 224 spacious guestrooms, extensive meeting facilities and all the Sheraton brand signature amenities and services.

“We look forward to introducing Sheraton to Georgetown, Texas, located within one of the fastest growing areas in the nation,” FIA-250x250said Hoyt Harper, Hoyt Harper, Global Brand Leader, Sheraton Hotels & Resorts. “Sheraton Georgetown, TexasHotel and Conference Center will serve as a gathering place for both travelers and local residents, offering guests all the brand’s signature amenities and services in a superb location.”

Sheraton Georgetown, Texas Hotel and Conference Center will anchor the Summit at Rivery Park development, a 32-acre mixed-use complex currently under development by The Novak Brothers that will also include residential townhomes, shops and office space. Located on Rivery Boulevard, the Summit at Rivery Park overlooks the San Gabriel River and provides direct access to the hiking and biking trails in Rivery Park. Voted the No. 2 Best City to live and launch a new business byFortune Small Business magazine, Georgetown attracts thousands of visitors to its annual Red Poppy Festival. Guests at Sheraton Georgetown, Texas Hotel and Conference Center will enjoy proximity to the campus of Southwestern University, the shops on the Square in Old Georgetown, Wolf Ranch Town Center, and the many night clubs and music venues in nearby Austin.

“We are delighted to collaborate with both Hines and Novak Brothers to bring the renowned Sheraton brand to Georgetown, Texas,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc.“The new-build Sheraton hotel and conference center will help meet the rising demand for high caliber lodging and meeting facilities in this rapidly expanding Austin suburb.”

“Sheraton is a terrific choice for the Summit at Rivery Park development, and we are thrilled to work with Hines, Starwood and the city of Georgetown on this exciting project as part of our master-planned development,” said Jeff Novak, Founder and CEO, Novak Brothers. “Sheraton Georgetown, Texas Hotel and Conference Center will offer a stylish atmosphere, as well as state-of-the-art meeting facilities for meetings of all sizes.”

Hines Director Andy Heard commented, “We are very pleased to enter the Georgetown hospitality market with the Sheraton brand, and want to give special acknowledgement to the City of Georgetown and Williamson County officials for their continued support and participation in the project. This truly is a public-private partnership in every sense, and we are excited to have assembled a world-class team to deliver a premier hotel and conference center for the community.

At the heart of the lobby, guests will enjoy the signature Link@Sheraton(R) experience with Microsoft®” – a relaxed space with complimentary wireless broadband where guests can socialize and connect with friends, both old and new. All guest rooms will offer the all-white Sheraton Sweet Sleeper® bed, designed to meet AAA’s Five Diamond Award® criteria, an oversized work desk, ergonomic chair, high-speed Internet and 42-inch flat panel television. Sheraton Club guests will enjoy upgraded amenities, as well as complimentary breakfast, beverages and evening hors d’oeuvres in the Sheraton Club Lounge.

An ideal choice for business meetings, weddings and social functions, Sheraton Georgetown, Texas Hotel and Conference Center will feature a nearly 30,000 square foot conference center. Additional facilities will include a signature restaurant, destination bar, outdoor pool and fitness facility featuring the brand’s revolutionary health and fitness program, Sheraton Fitness by Core Performance.

Sheraton Hotels & Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest® program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. SPG® offers members the ability to redeem awards at more resorts, more luxury properties, more European hotels and more golf properties than any other hotel program.

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