Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry, has announced an agreement with Shijie99, one of China’s emerging and innovative travel e-ecommerce aggregators.
Feng Na, COO of Shijie99 with Sabre president and CEO Tom Klein at Sabre’s global headquarters in Southlake, Texas, USA
The long-term technology and content agreement, which includes operational consulting, establishes Sabre as the company’s primary technology and GDS partner for its international business.
Shijie99 gains a customized version of Sabre’s world-class travel shopping platform, providing a vital competitive advantage on sales conversion. Sabre is also installing the automation tools to ensure the aggregator’s diverse range of customers enjoy the most satisfying booking and fulfilment experience.
Feng Na, chief operating officer of Shijie99 said, “Our preferred partnership with Sabre means we can satisfy the full spectrum of international travel demand and with more exciting and competitive product options. Working with the world’s leading B2B channel means we now have a truly global travel proposition. We are thrilled to have secured Sabre as our primary technology and foreign content partner.”
The relationship aligns with Sabre’s strategic goals as well.
“Shijie99 has a global vision for its business and serves to illustrate why Sabre is investing so heavily in developing opportunities for travel companies to broaden their geographic reach,” said Roshan Mendis, senior vice president for Sabre Travel Network Asia Pacific. “We are delighted to share our world-class technology and the strength of the Sabre Travel Network with Shijie99 and are excited for the future of this innovative Chinese business and emerging global travel brand.”