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SI Holidays rebrands Freestyle Holidays and launches new brochure

March 28, 2017 Tour Operator No Comments Email Email

Si Holidays, one of Australia’s largest independent wholesale travel companies, has today announced a brand refresh and the launch of its first Freestyle Holidays destination brochure. The new USA brochure for 2017-2018 features an expanded selection of the best the USA has to offer, including the old favourites of Las Vegas, New York and Los Angeles, as well as popular new destinations in the southern states.

“It’s an exciting time for Freestyle Holidays as we introduce a whole new look and feel to the brand, and with over one million Australians travelling to the US last year, we wanted to highlight one of the brand’s flagship destinations in the first brochure*,” said Tui Eruera, Managing Director, Si Holidays.

A 51 per cent increase in visitation among Australians and New Zealanders to the southern states, in particular, has seen Freestyle Holidays expand its experiences to new destinations such as Chattanooga, Kentucky and the iconic Muscle Shoals in Alabama*.

“Over 60 per cent of Australian visitors are repeat travellers to the USA, so there is a natural inclination to explore beyond the more well-worn hotspots and discover a genuine America that the southern states and the Rocky Mountains regions have to offer*,” said Eruera.

The new brochure includes carefully selected hotels, unique experiences, self-drive itineraries without fixed schedules and escorted motorcoach and air tours for a hassle-free travel experience with access to an expert travel guide.

“Consumers are looking for more authentic travel experiences and wish to discover lesser-known destinations, and they are also now opting for more event-focused holidays to attend specific music, sporting, or cultural events**. Our new brochures are very much aimed at catering to these changing needs and offering customers a variety of options to choose from,” said Eruera.

To celebrate the rebranding of Freestyle Holidays and the release of the new look 2017-2018 USA brochure, Si Holidays are rewarding travel agents with a bonus 1,000 Si rewards points for simply photographing themselves with the new brochure and adding the hashtag #freestyleholidays. Agents receive a $100 Universal Gift Card for every 7,000 points earnt.

More information on the rewards program can be found at and the 2017-2018 USA brochure is now available to order through TIFS or to view on the website.

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