Si Travel Group, last week entered into an agreement to acquire Freestyle Holidays from Pinpoint Travel Group, which also includes the license to operate Rosie Holidays in Australia.Freestyle Holidays is Australia’s largest independent wholesaler of travel solutions providing product from all major destinations worldwide including USA, Hawaii, Maldives, Thailand, Vietnam, Bali, Malaysia, Singapore, Hong Kong, China, Australia and Vanuatu.
The acquisition, effective December 1, will be Si Travel Group’s first major acquisition as it looks to position itself as a leader in wholesale distribution and service products in the travel industry.
Tui Eruera, Managing Director of Si Travel Group, said “We are very excited to be taking on such a well-respected Australian wholesale business as it will significantly scale and broaden our expertise in the travel industry and form a solid base for further business developments in the future.”
This acquisition forms a key part of Si Travel Group’s business acquisition strategy to seek growth opportunities in the travel and tourism sector.
“We have an appetite for businesses that can be improved through technology, and we see Freestyle Holidays as an opportunity to invest and incorporate new technology platforms to accelerate growth.”
Freestyle Holidays will be moved from their current Rozelle offices to Si Travel Group’s headquarters in Balmain.