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SIA launches new-generation revamp of cabin interiors

July 11, 2013 Aviation, Headline News No Comments Email Email

egtmedia59Singapore Airlines has unveiled its next generation cabin interiors, which the carrier sees as setting a new industry benchmark for premium air travel.

Enhancements to the airline’s long-haul passenger jets extend to seating and to the KrisWorld in-flight entertainment system, already considered one of the very best in the industry.

Singapore Airlines will spend about AUD 165 million on its wide-ranging product refit, which will position it well to face new challenges by Qantas and alliance partner Emirates.

But while the airline will fit its new first class, business class and economy seats to new aircraft joining its fleet, it has no firm plans to upgrade existing planes – even its flagship Airbus A380s and extensive Boeing 777 fleet, Australian Business Traveller notes. Not even A380s yet to be delivered.

The SIA refit entails new first, second and business class cabins. It will start with eight B777-300 aircraft and will be launched on routes between Singapore and London in September.

The revamp represents the first big inflight product changes for SIA since 2007, when the airline began flying Airbus A380s.

The new seats and KrisWorld in-flight entertainment system will be progressively rolled out to other routes as more new aircraft enter service. The investment program will be extended as the new products flow through to Airbus A350s scheduled for delivery in coming years.

Yesterday’s unveiling is the result of more than two years of working with world-renowned design firms, SIA said.

BMW Group DesignworksUSA helped with the development of the new First Class, James Park Associates assisted with Business Class and Massive Interactive with the in-flight entertainment system interface.

“The significant investment in our next generation of cabin products reaffirms our commitment to product innovation and leadership, and demonstrates our confidence in the future for premium full-service air travel,” SIA’s executive vice president commercial, Mak Swee Wah, declared.

“Special attention has been given to ergonomics, comfort, convenience and design, as well as to our customers’ interests and lifestyles. The task that we gave ourselves and our design partners when we started the process was to make ‘A Great Way to Fly’ even better. We are confident that we have delivered.”

The new KrisWorld features larger LCD screens and video touch-screen handsets across all classes. LCD screens will increase from 23 to 24 inches in First Class, 15.4 to 18 inches in Business Class and 10.6 to 11.1 inches in Economy Class. Economy Class customers will also be able to browse through the more than 1000 on-demand entertainment options by swiping or scrolling through the touch-screen monitor.

First Class

The seats offer customers enhanced comfort in their own personal sanctuary. Each seat features a new fixed-back shell design with curved side panels to provide a1clear demarcation of personal space, for added privacy.

“At 35 inches in width and with an increased bed length from 80 to 82 inches, it is one of the most First Classspacious First Class products in the sky,” SIA said.

An ergonomically sculpted cushion and improved adjustable headrest have been introduced for greater seating comfort, while new features such as a padded headboard for extra support and an additional mattress layer “ensure customers enjoy a good rest”.

The seat now boasts a passenger control unit that includes a new switch to provide customers easier access to turn off their in-flight entertainment monitor, and for cabin crew to do so without disturbing customers when they are resting.

Another key feature is the in-seat lighting. Extensive tests were carried out to determine the optimal light colour and intensity, with brightness adjustability. As well as reading lights, the seat features ambient lighting, which accentuates the seat design and serves as a night light in a dimmed cabin.

First Class customers can enjoy the new KrisWorld on a 24-inch LCD screen, with video touch-screen handsets. To ensure that personal devices are within easy reach, even while charging, both eXport and USB ports are discreetly located within a leather-lined bespoke stowage compartment by the side of the seat. HDMI ports provide flexibility for customers to use KrisWorld as their own personal media player.

Business Class

The seat offers greater recline at 132 degrees and features an improved ergonomic seat cushion. Business classWhen converted, it becomes what SIA says is “the industry’s widest full-flat bed, at 78 inches in length”. The seat also features a padded headboard cushion for enhanced comfort.

In addition, the new Business Class seat boasts two new seating positions – ‘Lazy Z’ and ‘Sundeck’ – following in-depth research and feedback from customers. These additional lounging positions provide even greater flexibility for customers to choose their preferred ways to work or relax.

To add more stowage space, an amenity stowage area is provided on the side console, and a laptop stowage area.

Other enhanced features include an 18-inch LCD screen and video touch-screen handset for customers to enjoy the next-generation KrisWorld, as well as an all-in-one business panel including in-seat power supply, USB port, eXport and HDMI ports. Like the new First Class seat, the new Business Class seat boasts a floodlight reading light and the LCD monitor on/off switch for added convenience. 

Economy Class

SIA says it has used innovative design and materials to provide extra comfort in the new Singapore Airlines Economy Class seat, with increased personal space and legroom. Each seat, which features a refreshed contemporary fabric design, comes with new backrest seat cushions with side bolsters for Economy Classbetter back support. An ergonomically sculpted headrest cushion, which supports an increased range of height adjustments, offers better neck support.

Customers can also enjoy the new KrisWorld in-flight entertainment experience on a wider 11.1-inch monitor, featuring an intelligent and unique touch-screen graphical user interface (GUI) accompanied by a video touch-screen handset.

Written by : Peter Needham

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