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Sichuan, More Than Pandas — China’s Sichuan Province Issues New International Tourism Logo

June 25, 2015 Destination Global No Comments Email Email

“Sichuan, more than pandas”, Sichuan’s new international tourism logo by the Sichuan Tourism Administration (SCTA) made its debut in May 2015 , introducing to visitors the province’s efforts to build Sichuan into one of the major tourism spots in Chinaand to promote Sichuan as an international tourism destination. Sichuan , home to not only the giant pandas, but also to a diverse, rich and unique culinary, material and artistic culture as well as breathtaking natural beauty, aims to showcase to the world its vast tourism resources in order to attract more international visitors.

From April to June in 2014, SCTA launched a global compaign to seek from the public the best logo forSichuan’s tourism resources. The event received a great deal of responses from the public and by the submission deadline 235 submissions were collected. In the end, 4 out of the 235 submissions were selected as the finalists through a process of online voting and experts’ appraisement. SCTA chose the top-ranked work, ” Sichuan , more than pandas”, from the 4 finalists as its new international tourism logo last month.

The new logo, with its original design, reflects the essence of Sichuan and is intended to be Sichuan’sname-card to international tourists. The English letters of Sichuan are artistically designed into the image of a panda, at the same time the logo perfectly integrates the symbol of Sichuan’s spicy food, showing Sichuan people’s eating habits and catering culture. The color of the new logo representsSichuan’s featured elements: nature, culture, history, scenery and delicious cuisine.

Sichuan Tourism website:

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