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SilverNeedle® Hospitality Adds Country Comfort® Ballarat, Expands Footprint in Victoria, Australia

February 20, 2014 Hotel Openings No Comments Email Email

SilverNeedle® Hospitality has added Country Comfort® Ballarat to its network, strengthening its footprint in the Australian state of Victoria.

Located in Ballarat, a major gold mining town in the 19th century, Country Comfort® Ballarat will add 25 keys when it joins the SilverNeedle® Hospitality network on 1 March as a brand licensed property. Country Comfort® Ballarat will also be the eighth hotel in the group’s network in Victoria.

Conveniently located minutes from the City Centre, Country Comfort® Ballarat is near Sovereign Hill, Ballarat’s largest tourist attraction depicting the city’s history following the discovery of gold. The hotel also comprises two function rooms and a fully-licensed restaurant and bar. Its Barklys restaurant was nominated in 2011 for a Golden Plate Award, which recognises good restaurants in regional Victoria. All hotel rooms offer free Wi-Fi.

“We warmly welcome Country Comfort® Ballarat to the SilverNeedle® family,“ said Iqbal Jumabhoy, Managing Director & Group CEO of SilverNeedle® Hospitality. “We are confident that our experience in Victoria and our solid support for the corporate, leisure and wholesale business will enhance the hotel’s operations.”

SilverNeedle® Hospitality prides itself on its home town hospitality and its network, which spans across Australia’s regional and coastal hubs. The group offers flexible accommodation options that cater to professional and leisure needs of business travellers.

SilverNeedle® Hospitality’s partners will also enjoy full channel management integration, including being associated with its Escape Club loyalty programme, as well as Qantas’ and Virgin Australia’s frequent flyer programmes.

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