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Silverneedle Hospitality Forges Ahead With A New Sage Branded Hotel Valued At $35m In Brisbane

November 27, 2015 Hotel Developments No Comments Email Email

SilverNeedle Hospitality has been announced as the accommodation operator as part of the iconic Queens Arms pub redevelopment in the stylish suburb of Fortitude Valley, Brisbane.

The hotel will be branded Sage Hotel James Street, Fortitude Valley.  The new build will comprise 4 levels with 93 rooms reflecting 4.5 star comfort, along with secure basement car parking, coffee shop, restaurant, as well as a boutique wine cellar on the ground level.


As with all SilverNeedle Hospitality properties, technology is paramount. Guests receive complimentary Wi-Fi in their rooms and throughout the hotel along with much welcomed mini bar offerings comparable to local convenience stores and laundry services at street pricing.

The adjoining iconic pub, the Queens Arms, will be revitalised with a substantial makeover at the same time to make this precinct the most exciting part of the Fortitude Valley and Newstead area.

The suburb is regarded as stylish and hip surrounded by boutiques, art galleries and high end homeware stores all sitting amongst tree lined streets with cafes and restaurants on every corner.

Russell McCart, Brisbane- based developer and Managing Director of Pacifica, known for his prominent Brisbane developments, said: “After an extensive operator selection process, SAGE Hotels was chosen as the winning brand. The team at SilverNeedle have an entrepreneur mind-set with a business philosophy and vision of understanding cohesive integration of smart-technology that can enhance accommodation experience, these fundamentals are best aligned with our vision for the future.”

 We are delighted to be working in partnership to deliver a brand new Sage Hotel to Brisbane. This will provide business and leisure travellers with convenient accommodation at Fortitude Valley. The project will be delivered in collaboration with Pacifica and appointed builders Hutchinson Builders, the same builders who were appointed for our sister brand, NEXT hotel on Queen Street Mall in Brisbane.” said SilverNeedle Hospitality Group Area Vice-President of Business Development Tushar Raniga.

Upon completion in Q2 of 2017, the Hotel is expected to be valued at $35million.


Georgina Williams                                                                OR         Laura Speirs

Director Marketing and Communications ANZ                          For SilverNeedle® Hospitality

SilverNeedle® Hospitality Australia Pty Ltd                                E: laura@8thday.com.au

E: georgina.williams@snhgroup.com                                            M: 0439 881 148

M: 0410 486 639

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