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SilverNeedle® Hospitality Launches Healthy MICE Programme

March 27, 2014 MICE No Comments Email Email

unnamed (14)SilverNeedle® Hospitality is launching an exciting health-focused MICE programme, ‘Healthy Minds, Healthy Thinking’ to meet the growing demand for healthy options. 

The programme has been launched to support the trend for healthy options, as SilverNeedle® Hospitality’s in-house research shows conference organisers are demanding healthier catering and team-building activities.

“‘Our Healthy Minds, Healthy Thinking’ programme originated from a real need in the MICE arena,” said Iqbal Jumabhoy, Managingunnamed (13) Director & Group CEO of SilverNeedle® Hospitality. “With our innovative take on healthy menus and activities, our programme will ensure delegates reap the full benefits of attending the events at our hotels.”

From the 85 industry event organisers surveyed, 93% said having healthier options on menus was an important consideration when it came to booking venues for their corporate functions and conferences. SilverNeedle® Hospitality will roll out the programme initially across their Australian branded properties of Chifley®, Grand Chifley®, Country Comfort®, Australis® and selected Sundowner® hotels, followed closely by the three SilverNeedle® Collection hotels in Thailand and Laos.

unnamed (15)The ‘Healthy Minds, Healthy Thinking’ programme focuses on three key areas:  healthy eating, healthy thinking and healthy exercises. As SilverNeedle® Hospitality’s research indicates 90% of respondents get restless and lose focus during meetings, the super-charged programme will come with a handy guide packed with tips and tricks on how organisers can mix things up to help delegates stay wide-eyed and focused.

With nutrition strongly linked to concentration, super food infused menus with a focus on a brain-healthy diet have been formulated. These menus feature the identified brain ‘wonder-foods’  such as avocados, blueberries and kale and utilise  healthier cooking techniques such as barbequing, grilling and poaching with less trans-fats, less salt and more cold-pressed oils. Menu items such as Vietnamese rice paper rolls and fresh fruit platters, health bars and smoothies will help to tempt wayward appetites towards healthier eating options. A fruit and vegetable juice bar will also be available on request.

The ‘Healthy Minds, Healthy Thinking’ programme encourages creative power breaks, simple exercises and mind games to help keep energy and concentration levels high. The growing trend towards active sport/games during conferences was endorsed by over 45% of respondents who confirmed they have incorporated these into recent events; the most popular being team-building activities.

SilverNeedle® Hospitality is committed to making sure every minute counts and has thought outside the box to provide a programme of activities for MICE participants. For longer conferences, unique team-building experiences are available, including survivor or amazing race-style competitions, cooking classes, creative activities – even swimming with wild dolphins!

For more information on the SilverNeedle® Hospitality Healthy Minds. Healthy Thinking programme, please visit or call 1300 272 132.

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