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Silversea Regional Office Growth

July 11, 2013 Appointments No Comments Email Email

When Silversea Cruises decided to establish an Asia-Pacific Regional Sales and Marketing office in Sydney in late 2007, they were predicting significant potential growth in luxury cruising from this region.

Little did they realise that within five years Asia-Pacific would become the third largest market for Silversea and, with the introduction of expedition cruising in 2008, Asia-Pacific has become the second largest market for Silversea Expeditions. image006

Karen Christensen, General Manager and Director Sales and Marketing Australasia, announced today: “We opened our Sydney office with just three staff and we have steadily expanded to a staff of 21 employees, with 19 based in Australia and 2 based in the Singapore office.

“Our objective has always been to further develop our close relationships within the travel industry, providing extra brand marketing and local sales and reservations support for agents. Asia-Pacific is the fastest growing market for Silversea and we currently have three BDMs on the road across Australia and New Zealand, supporting agents’ and partners’ needs.”

Silversea has made several new appointments this year:

Margaret Sibraa – Business Development Manager, North New South Wales and New Zealand

Ethan Larkin – Inside Sales Coordinator

Lia Malone – Reservations Consultant

Kimberley McIntosh – Reservations Consultant

Says Karen Christensen: “With the introduction of Silver Galapagos in September, we will have seven ultra-luxury ships travelling to more than 500 destinations, across all seven continents. As the market continues to grow, so will our support for the travel industry, through effective brand marketing, local training, reservations and sales assistance.”

Picture: From left to right: Ethan Larkin, Margaret Sibraa, Karen Christensen, Lia Malone and Kimberley McIntosh.

For more information contact Silversea Cruises on +61 2 9255 0600 or 1300 306 872 or visit

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