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Singapore Airlines to adopt next generation Amadeus Revenue Management technology

April 13, 2016 Technology No Comments Print Print Email Email

Amadeus announces a deepening of its partnership with Singapore Airlines, with the airline signing up for the full suite of Amadeus Revenue Management solutions. This will provide the airline with the necessary platform to future-proof its revenue management capabilities, allowing the carrier to react more nimbly in the face of a rapidly evolving landscape. 

With this agreement, Singapore Airlines will adopt Amadeus Altéa Network Revenue Management, a next generation O&D based Revenue Management system designed with the future in mind, fully integrated with new merchandising practices such as dynamic pricing, fare families and ancillary sales. Drawing on data from multiple sources, it will provide faster, more accurate and intelligent recommendations on the best price and packaging of airline offers. 

“A changing landscape requires a revolutionary approach. Traditional revenue management is no longer adequate to support the complex needs of network carriers, and this is where ‘big data’ creates opportunities for more sophisticated practices. Amadeus is in a unique position to offer solutions that extract value from our extensive data, so that airlines can meet traveller purchasing habits across a variety of channels and devices,” said Julia Sattel, Senior Vice President, Airline IT, Amadeus IT Group. 

Singapore Airlines will also adopt the Amadeus Dynamic Pricing and Amadeus Altéa Group Manager solutions. 

Hazem Hussein, Executive Vice President, Airline Commercial, Amadeus Asia Pacificcommented, “Singapore Airlines and Amadeus have enjoyed a longstanding partnership that has been built on a shared commitment to innovation and customer service. Singapore Airlines had a clear vision for the next stage of its revenue management and pricing strategy, and we are pleased to have been chosen to bring this vision to life.”

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