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Singapore Tourism Board Launches Refreshed Business Website

November 20, 2015 Tourist Boards No Comments Email Email

Singapore Tourism Board has strengthened their offering as a world-class destination for business events, with the launch of a brand new, refreshed MICE[1] website. www.yoursingapore.com/mice offers event planners a one-stop portal to plan and facilitate an efficient, innovative and memorable event in vibrant Singapore.

The website refresh coincides with Singapore being crowned once again as ‘Asia’s Top Meeting and Conventions City’ by the Union of International Associations (UIA) and the International Congress and Convention Associations (ICCA).  The accolade was awarded this September, based on 2014 global rankings.

The objective of the refreshed website is to make event planning easy, provide content to inspire new ideas and tools to facilitate business matching between businesses and local vendors.

In addition to offering quality thought leadership and networks across many industries, the website offers four key features:

  • Customisation:  Role-based navigation offers a tailored view depending on the event being organised, such as a conference or exhibition.
  •  Convenience: This one-stop resource hub offers touch points to help organisers market their events, whilst A ‘Visitors Guide’ provides tips and activities suggestions so participants can make the most of their time in the Lion City.
  • Collaboration: Partnerships have been put in place to consolidate news from a range of partners and suppliers, so that everyone is up to date on business news.
  • Community:  A new ‘Bulletin Board’ offers an inspiration platform where case studies and ideas, including innovative event concepts are updated regularly.

Sharon Lam, Area Director Oceania Singapore Tourism Board said, “We are really pleased with the refreshed website, and are confident that it will make it easier for event planners to craft inspiring and memorable events in Singapore.”

For information please visit



To see the website in action please watch


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