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Singapore’s Passion Forging New Possibilities

February 1, 2018 Headline News No Comments Email Email

Singapore Tourism Board is on the move in India to energise its third largest market with 2018 theme ‘Passion Forging New Possibilities’.

G B Srithar, Regional Director, South Asia, Middle East & Africa, International Group, Singapore Tourism Board (STB), said: “Deepening partnerships, expanding into tier two and three cities, looking beyond travel trade and promoting ‘passion made possible’, our new brand launched in 2017 will be our key highlights for 2018.”

STB achieved 1.1 million arrivals from India between January to October 2017, the same figure it achieved in the whole year of 2016, signalling a 17 percent growth. India surpassed arrivals from Malaysia to be the third source market after China and Indonesia. India is the top source market for cruise travellers into Singapore.

Adrian Kong, Area Director, India & Sri Lanka, International Group, Singapore Tourism Board, said: “There a whole lot of different activities going on in Singapore at any given time with a laid out calendar of events throughout the year. Formula 1 Singapore Grand Prix has got a four year extension from 2018 to 2021. This is the only street night race around the world. Michelin Guide world street food festival will be held at Resort World Sentosa from 29th March to 1 April. Passion Tours Collection is a collection of 24 to 25 experiences put together for the traveller to choose from.For example, an action seeker can go for historical Singapore bike tour and cycle to key landmarks, little India and sample local delights.”

G B Srithar, Lynette Ang & Adrian Kong of STB in Mumbai

Changi Airport’s new Terminal 4 with a capacity of 8 million opened in October 2017. A new Maritime Experiential Museum opened during the last yearend is a trick eye museum with 3D realty. Luminia Night Walks at Singapore Zoo, to be launched in July 2018, will be a different wildlife experience of light display with no actual animals.

260 plus weekly flights by 7 airlines from 16 points (Madurai being the newest) in India connect to Singapore.

Chief Marketing Officer of Sentosa, Ms Lynette Ang’s joining the team on her maiden trip to India was significant. Lynette said: “Five square kilometer or 840 hectare Sentosa is a small, fun packed island that is only 20 kilometers from Changi. It has 3 beaches, 17 hotels, more than 100 dining destinations and 28 attractions. You can actually see 150-200 peacocks free roaming on the island.”

More than 20 percent of visitors to Sentosa are Indians. Lynette listed her observations of Indian travellers as 3Vs. Variety-love variety and Indian food, Value-are most committed deal seekers and Visibility-post the most on facebook. STB even brought ‘Veg is in’ comprehensive guide on Singaporean vegetarian & Vegan offerings last year to facilitate travellers.

New attractions at Sentosa are Skyline Luge, ski-lift, Marvel 4D experience at Madame Tussads, bungy jump, giant swing and vertical skywalk. 3000 new rooms are being added, with 800 rooms added by a new 4 star hotel alone. Beach Sports Fiesta, Beach Volleyball World Tour, Feast @ Sentosa and Sandsational-fun sand sculptures are some of the events at Sentosa in 2018.

STB started the year with a consumer trade show, a first in many years, in Bangalore with five travel agents, three cruise lines and Singapore Airlines. STB was in Mumbai with 39 partners to interact with the trade and then moved on to Jaipur and then to Delhi, to participate at South Asia Travel & Tourism Exchange (SATTE) 2018 held from 31 January to 2 February in New Delhi. The STB team is expected back in India again in July to forge new ties with tier 2 and 3 cities.

Written by Anand & Madhura Katti

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