Virgin Australia has used a special acoustic performance by multiple Grammy and ARIA Award winner Keith Urban to launch Velocity Live – a new hub for live experiences and event offers available exclusively to member of the airline’s Velocity Frequent Flyer loyalty program.
The launch was marked with whose #1 gold certified album ‘RIPCORD’ is still a Top 20 ARIA Album twenty weeks after its release.
Through Velocity’s new partnership with TEG Live, the Velocity Live hub will offer members access to events and pre-sale tickets, the ability to earn Velocity Points, premium seating allocations and money-can’t-buy competitions and experiences.
Velocity Frequent Flyer chief executive Karl Schuster said that each offer available on Velocity Live “has been tailored specifically for our members, and thanks to our new partnership with TEG Live we are fortunate enough to have access to some of the world’s best events, including Keith Urban’s upcoming RIPCORD tour”.
Urban, a Velocity member who is married to Australian screen star Nicole Kidman, gave an intimate performance at the launch, that featured songs and stories behind the writing, producing, and recording of his eighth studio album ‘RIPCORD’.
For launch, Velocity members can purchase premium tickets to Keith Urban’s RIPCORD tour in December, KINKY BOOTS, PAW Patrol Live! Race to the Rescue, Sesame Street presents Elmo’s Super Fun Hero Show and, coming soon, more exciting Brickman LEGO exhibitions.
Edited by William Sykes