The acquisition, completed this month, significantly increases the direct booking contribution to the SiteMinder business from within Asia, especially in Globekey’s primary markets of Indonesia and Thailand where the majority of Globekey’s 1200 global hotel customers are currently located.
Mike Ford, Co-Founder and Managing Director at SiteMinder, says the acquisition strengthens the company’s presence among hard-to-reach hotel users of Internet booking engines in Asia.
“Globekey is a trusted company with a 15-year track record of operating successfully and establishing relationships as experts within the strategic Asian market. And with the ever-increasing importance of direct bookings, Globekey is well positioned to continue providing this most valuable product solution – as part of a complete distribution strategy – for hotels. Globekey is an excellent business with a loyal customer base and immense potential, providing us with the opportunity to accelerate the growth of the SiteMinder business through new insight into the Asian market,” says Mr Ford.
“Globekey will continue to operate as its own distinct brand and we are thrilled to have its team join the SiteMinder family.”
Globekey commenced operations in 2000 to provide online reservation systems for hotels, apartments, inbound tour operators and travel portal websites. The company has built a major specialist presence in the direct bookings market, offering an Internet booking engine to properties of all sizes across Asia, EMEA and the Americas.
Through the seamless integration of Globekey’s Internet booking engine to The Channel Manager, a significant portion of the company’s customer base today use SiteMinder’s leading cloud platform and strong interest for an online distribution solution among its remaining customers indicate the potential for even greater adoption.
Globekey’s Founder and Technical Director, Rod Wilkinson, says the move is a win for both companies: “Globekey is excited to be a part of a dynamic organisation that is founded on innovation and success, and we cannot wait to see even greater success with SiteMinder in the future.”