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SiteMinder Develops Partnership with Derag Livinghotels, German Market Leaders

March 7, 2014 Technology No Comments Email Email

Since its launch in 2006, SiteMinder has been a trusted supplier to hotels globally and has had the opportunity to create partnerships with some of the world’s top travel providers.

Coinciding with their involvement at ITB Berlin,SiteMinder is pleased to announce its recent integration with Derag Livinghotels, one of Germany’s market leaders in providing short and long-term accommodation. With a total of 14 properties and 2,600 hotel rooms in eight attractive destinations, including Berlin, Düsseldorf, Frankfurt, and München, Derag Livinghotels is a well-known chain throughout Northern Europe.

“Due to the steady increase of online sales channels, it was necessary to look for a strong and reliable partner. We wanted an established company that offers an easy-to-use system and as well as advice and practical help”, said Joachim Meyer, Corporate Revenue Manager, Derag Livinghotels.  “The system we required needed to offer individual design options, the ability to connect with multiple channels, a 2-way interface, and connection to yield programs. All of this, as well as employee training and a free test phase were immediately fulfilled and implemented by SiteMinder”.

With a strong focus on growth strategy and overall improvement of RevPAR (Revenue Per Available Room), Derag Livinghotels required an online distribution strategy that would help them drive down the cost of acquisition and increase their profit margins. SiteMinder’s Channel Manager was an obvious choice, with the solution providing the hotelier with real-time delivery of rates across multiple OTA’s. The automatic adjustment of rates and inventory across all channels, including integration with the hotel’s own SiHot PMS, maximizes the use of all hotel rooms, without the fear of overbooking.

“SiteMinder is delighted to integrate its two-way interface system with one of Germany’s most recognised hotel chains,” said Zsuzsanna Albrecht, Business Development Manager of SiteMinder. “This partnership will ensure that Derag continue its growth online through access to an affordable, automated online distribution solution which can significantly increase properties’ revenue, streamline business processes and drive down the cost of acquisition at a consistent pace.”

SiteMinder’s continued expansion comes at an appropriate time, as the German hotel market is a challenging and fiercely competitive one. SiteMinder’s Channel Manager provides hotels with a solution that helps to increase online visibility, and improve business efficiency, resulting in significantly increased profit margins.

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