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SiteMinder increases Mallorca market penetration with Timón Hotel and Ola Hotels

August 31, 2016 Tech No Comments Email Email

The global hotel industry’s leading cloud platform, SiteMinder, today deepens its market penetration of the vibrant Mallorca hot spot in Spain with the announcement it has secured a strategic integration partnership with Timón Hotel, a renowned local hotel management system provider, and a group-wide deal with Ola Hotels.

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The wins – which come amid a summer period expected to see record arrival numbers – continue SiteMinder’s ever-growing presence in Spain and Europe’s key tourist destinations, including Barcelona, Madrid, London and Paris.

Martín Millán, general manager at Timón Hotel, says, “In Mallorca, we have the great privilege of having hotel clients that are pioneers in their sector and have more than 100 years of experience behind them. Our partnership with SiteMinder means we can now offer these and our other hotel clients the opportunity to integrate their Timón Hotel property management system with SiteMinder’s Channel Manager so they can be more efficient and make more intelligent decisions around how they run their hotel business.”

Over the past three decades, Timón Hotel has grown to manage more than 100,000 hotel beds across Mallorca and the Balearic islands, which attract around 13 million travellers each year.

“The volume of tourists that visit Mallorca every year is nearly ten times the size of the island’s entire population, which goes to show how important tourism is to local hotels,” says Mr Millán.

Among those hotels is Ola Hotels, a three and four-star hotel group that has adopted SiteMinder’s Channel Manager to increase its online reach to travellers booking their accommodation in Mallorca. Ola Hotels offers travellers nearly 1,200 rooms within its eight properties.

“SiteMinder’s Channel Manager has helped us control the availability of all our hotels online and also allowed us to achieve total rate parity, which has been essential to be more competitive in the market,” says the hotel group’s revenue manager, Manuel Oliver.

Dai Williams, managing director – EMEA at SiteMinder, says today’s wins are testament to SiteMinder’s increasingly-strong brand recognition in Spain, which has enabled the company’s cloud-based technology to gain traction in a market traditionally dominated by tour operators and offline distribution methods.

“There is a clear desire among hotels in the Balearic’s tourist destinations to be more visible online, and we are fully committed to empowering those hotels – and hotels right across Spain – to be seen by the online consumer, especially during the summer.”

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