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SiteMinder partnership showcases authentic Italian experiences for travellers

January 20, 2018 Tech No Comments Email Email

The global hotel industry’s leading cloud platform, SiteMinder, has partnered with one of Italy’s longest-standing hotel booking providers and consultancies, Charming Italy, to provide travellers “a truly authentic Italian experience”.

Beginning in 1974 as a tour operator in Sardinia before launching a collection of regional hotel booking websites – CharmingSardinia.com, CharmingPuglia.com, CharmingCampania.com, CharmingSicily.com and CharmingTuscany.com – and finally CharmingItaly.com in 2010, Charming Italy today showcases the country’s most luxurious hotels as bases for creating unforgettable local experiences.

“Many travellers today are quite savvy, so they already have a preconceived notion of what is ‘standard’ and standard, to them, isn’t okay anymore. They are looking for something more personal and tailored. If they come to Italy, they want to live like an Italian. They want to experience something authentically and that’s what Charming Italy offers. Where previously the hotel was the destination, itself, hotels are now simply an important starting point for many travellers,” says Gianluca Atzeri, General Manager of Charming Italy.

Among those hotels is Locanda Gulfi in Sicily’s countryside, which has been listed on Charming Italy for many years.

Locanda Gulfi’s managing director, Carmelo Floridia, says, “The integration between SiteMinder and Charming Hotel has definitely made our lives easier. Not only has it saved us significant costs and time; it has optimised our booking and inventory management process to enable more bookings.”

Charming Italy features a curated list of nearly 500 boutique and luxury hotels that are ‘Made in Italy’ and personify Italian hospitality. Each property is selected for its uniqueness as well as its proximity to the country’s best food and wine, design, traditions, fashion and lifestyle.

According to Italy’s national tourism agency, Enit, Italy is the most desired tourism destination in the world. Its tourism industry is worth more than €70 billion to represent over four percent of the country’s GDP. The country was also recently named the most Instagrammed country of all time, with more than 50 million posts.

“SiteMinder is pleased to partner with Charming Italy, an esteemed brand for hoteliers and travellers alike, and a wonderful advocate for true Italian hospitality,” says Simona Melone, Country Manager – Italy at SiteMinder.

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