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SiteMinder’s RDX Solution to Lift Profile of Exclusive Asian Retreats

July 18, 2013 Tech No Comments Email Email

Secret Retreats - Soneva Fushi, MaldivesThe recently launched portfolio of boutique properties across Asia – Secret Retreats Hotels  – has begun using the fully integrated solution, Room Distribution Exchange (RDX), powered by global online distributor, SiteMinder.

Based in Singapore and boasting 37 properties, the management team at Secret Retreats has selected to plug into SiteMinder’s RDX platform, which will provide their properties with a fully integrated, two-way Channel Manager. In addition, Secret Retreats has also invested in SiteMinder’s commission-free booking engine, TheBookingButton. Together, the platforms will help expand the group’s online presence while taking reservations directly from their respective Secret Retreats - Japamala Resort, Tioman, Malaysiawebsites.

The head of Sales and Reservations for Secret Retreats, Sophie Couturier, said the new partnership with SiteMinder’s RDX platform would improve operational efficiency in an increasingly competitive marketplace. “SiteMinder’s Channel Manager has allowed our properties, some of which are small and remote, to lift their profiles internationally,” Ms Couturier said.

SiteMinder’s Sales and Marketing Director in Asia, Glenn Andrews, said SiteMinder’s market-leading technology would help open new markets and provide a greater reach for Secret Retreats.

“Our powerful and seamless Channel Manager will connect Secrets Retreats to the world’s major, high-yielding booking platforms while our direct reservations system, TheBookingButton, which is Secret Rereats - Jing's Residence, Pingyao, Chinaeasy for consumers to use and integrates with the Channel Manager, will further fuel sales for the group,” Mr Andrews said.

Mr Andrews said SiteMinder’s pooled inventory system would ensure all of Secret Retreats’ online inventory was distributed across key online booking sites, with reservations from all channels automatically delivered back to the group, with the Channel Manager adjusting availability in the process, saving hours of manual labour.

“One Secret Retreats property – Villa Samadhi in Kuala Lumpur – has reported that SiteMinder has helped the resort achieve a 30 per cent increase in revenue over the past four months, which is a very satisfying result for them and us. We look forward to working alongside Secret Retreats and all its exclusive hotels to help the company grow and prosper.” Mr Andrews said.~

Secret Retreats was formed in 2012 and is today a collection of 37 luxury hotels, villas, camps and Secret Retreats - Talabgaon Castle, Jaipur, Indiaboats in 12 Asian countries – India, China, The Maldives, Malaysia, South Korea, Japan, Cambodia, Indonesia, Laos, Vietnam, The Philippines and Thailand. Secret Retreats aims to provide ‘contemplative’ travellers with unforgettable travel opportunities that nourish one’s inner spirit and cater to those seeking the unusual.

SiteMinder is a multi-award winning online distribution company whose products are trusted and used by more than 9000 accommodation providers in 105 countries worldwide to help increase online revenue, streamline business process and drive down the cost of acquisition. RDX Hotel Distribution Management Software is the only real-time hotel distribution management exchange, eliminating the gap between hotel reservation systems and booking channels and efficiently connects your business directly to your key partners. The cloud-based product suite continues to set the benchmark in online distribution technology by challenging conventional operating strategies. With offices in Dallas, London, Sydney, Bangkok and Cape Town, SiteMinder is redefining distribution. Visit or

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