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Siteworx, LLC Announces Enhancements to Mandarin Oriental Hotel Group’s Account Creation and Customer Engagement Platform

September 23, 2013 Technology No Comments Email Email

Siteworx, LLC, a digital experience agency, today announced that it has introduced enhancements to the “My Stays” account creation and customer engagement platform on Mandarin Oriental’s website, mandarinoriental.com.

To build upon the Mandarin Oriental website re-launch in late 2012, Siteworx helped Mandarin Oriental develop a custom account creation and customer engagement platform to be managed on SDL Tridion, the web content management (WCM) platform Siteworx implemented for mandarinoriental.com. Previously, Mandarin Oriental managed its account creation platform through a third-party booking web property. In conjunction with NeuDesic, Siteworx helped Mandarin Oriental enhance the user experience of “My Stays” online profiles to encourage prospective and returning guests to make reservations through its online platform instead of third-party sites. In addition, the new “My Stays” experience is designed to:

  • Increase the number of online guest profiles
  • Improve communication regarding guest information between hotel properties while respecting guest privacy
  • Reinforce the luxury brand experience associated with Mandarin Oriental Hotel Group

With these enhancements, guests using “My Stays” have a full range of options to seamlessly manage their reservations online. The enhanced level of integration between Mandarin Oriental’s WCM platform and Sabre Hospitality Solutions’ booking engine enables guests to access and update their personalized profile and see their comprehensive travel, including past, upcoming and canceled reservations from all Mandarin Oriental destinations.

Content authors also benefit from a centralized platform for content creation and enhancements, streamlining their processes, reducing their costs and enabling content reuse. Utilizing SDL Tridion’s content translation and localization capabilities, “My Stays” content is currently available in Japanese, Spanish, German, French, Arabic, Russian and Simplified and Traditional Chinese.

Learn more at www.siteworx.com.

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