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SIVB makes its mark with major media event at the South Pacific Tourism Exchange

May 27, 2014 Exhibitions No Comments Email Email

The Solomon Islands Visitors Bureau (SIVB) has scored a major impact with the cream of New Zealand’s travel press, staging a high profile media event at this year’s inaugural South Pacific Tourism Exchange.

Addressing the gathering at the Auckland Pullman Hotel, the SIVB team led by Chairman, Mr Moses Tepai took the opportunity to bring the travel media up to speed with plans the national tourist office has to increase the destination’s profile as a new and exciting holiday destination for Kiwi travellers.

SIVB CEO, Josefa ‘ Jo’ Tuamoto emphasised the Solomon Islands’ government’s objective to see tourism become the country’s prime source of foreign exchange within the next 10 years and the role the SIVB will play.

“We are being very direct in what we need to do in order to attract more visitation and one of the key objectives is to broaden the Solomon Islands’ overseas appeal to attract a more diverse range of visitors,” Mr. Tuamoto said.

“While the destination is renowned as a mecca for SCUBA divers, surfers, backpackers, World War II veterans and historical groups, our plans revolve around positioning the Solomon islands as a ‘multi-faceted’ destination offering wide appeal to all kinds of travelers.

“These include families, the wedding/honeymoon/romance market, culture seekers, ‘flashpackers’, the seniors market and a further expansion of the soft adventure market to include other activities ranging from kayaking, trekking, sailing and fishing.

Mr Tuamoto drew reference to the SIVB’s ongoing collaboration with Solomon Airlines and the recently signedMemorandum of Understanding aimed at boosting the destination’s overseas profile and increasing international visitation numbers.

He also referred to the developments taking place within the Solomon Islands’ accommodation industry which is currently in the process of establishing a formal hotel association, a move he described as “a major step forward for the future promotion and further development of Solomon Islands tourism.

“We need to take a more aggressive approach if we want to see tourism do well and taking a step change is the appropriate and critical way forward for us as a destination,” he said.

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Pictured (from left to right): SIVB CEO, Josefa Tuamoto; SIVB chairman, Moses Tepai; Danny Kennedy, Dive Gizo; SIVB marketing manager, Freda Unisi and Solomon Airlines regional general manager Australia, New Zealand & Asia, Victor Sharan.

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