Six Senses Hotels Resorts Spas continues to evolve its online presence with the launch of websites in Russian and Chinese. The new sites mirror the content and functionality found on the brand’s English language site: http://www.sixsenses.com. Representing 17 percent of the group’s overall room night production, the dedicated websites for the Russian and Chinese markets will drive additional business from two of Six Senses’ most important growing markets.
Supporting the Japanese mini language site will be nine additional mini sites activated by the end of the year and include content in French, German, Spanish, Italian, Portuguese, Thai, Vietnamese, Korean and Arabic.
Additional efforts to reach Chinese customers is the debut of brand level social media platforms WeChat, Youku and Sina Weibo. The newest Six Senses resort located outside of Chengdu, Six Senses Qing Cheng Mountain, already maintains a presence on these social channels in China.
“The launch of the new language sites and social media platforms in China will better harness the power of Six Senses online testimonials and communications by increasing our global community of fans and followers. Success will also be measured by SEO (search engine optimization), Google rankings and organic search. We look forward to engaging and connecting with past and future guests of the brand at http://ru.sixsenses.com and http://cn.sixsenses.com,” said Julia Gajcak, vice president, marketing and communications.
Many enhancements to the website have been completed over the last 12 months and include dedicated pages featuring rich spa content and offers, plus an intuitive and interactive mobile site. The Six Senses website is designed and maintained by JohnHenry in London, regarded as ‘the’ leader in designing and building websites for the hospitality industry.