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SLS Brickell Hotel & Residences In Miami Celebrates Launch With An Epic Grand Opening Party For Over 1,500 Guests Featuring A Special Performance By Boy George

November 23, 2016 Hotel Openings No Comments Email Email

On Thursday November 17th, sbe, in partnership with Related Group, officially unveiled their highly anticipated collaboration, SLS Brickell Hotel & Residences with a monumental grand opening celebration. Tennis star Venus Williams, Miami musical treasure Emilio Estefan and designer Barbara Hulanicki were amongst the many VIP guests at the exclusive, invite-only event.

Hosted by Related Group Founder and Chairman Jorge Perez, sbe Founder and CEO Sam Nazarian, designer Philippe Starck, Arquitectonica’s Bernardo Fort-Brescia and Chefs José Andrés and Michael Schwartz, the evening was a truly memorable showcase of Miami’s hottest new hotel.


Over 1,500 partygoers were dazzled by the stunning and chic 55-story property and treated to a glimpse into the imaginative and visionary minds behind the project, as they received a captivating and surreal ‘tour de SLS’. In true SLS style, the night delighted all of the senses, offering a taste of SLS Brickell with inspired bites by acclaimed Chefs José Andrés and Michael Schwartz, and creative cocktails by 1893 by Pepsi-Cola Mixologists that were shaken and delivered by high-flying drones. Awesome aerialists, champagne pouring acrobats and theatrical human installations were some of the many experiential elements of the evening. The event culminated in a live performance by iconic singer songwriter Boy George, who flew to Miami to join the party at the end of his 70-city world tour with Culture Club, before he stars on the new season of NBC’s The New Celebrity Apprentice.


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