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Smart Contiki invites Aussie Olympians to tour Vietnam

August 11, 2016 Headline News No Comments Email Email

egtmedia59Australia’s Olympic rugby sevens squad has scored themselves a free Contiki Tour of Vietnam following comments by their captain Ed Jenkins – and his comments weren’t even complimentary.

“When I started [in rugby sevens in 2008], it was more like a Contiki tour,” Jenkins told the Sydney Morning Herald.

“You would literally meet up a week before the tournament, meet the guys because the squad would change from tournament to tournament. You’d run through a few moves, then hop on the plane, enjoy your week over there, play some rugby on the weekends, then fly to the next stop.”

Contiki's Olympian Twitter exchange

Contiki’s Olympian Twitter exchange

The writer of the Herald article pushed the comparison: “Try telling those who travel all year round to far better destinations than a cheap Contiki tour…”

Contiki’s light-hearted reaction on Twitter hit the mark perfectly. The tour company offered Jenkins and the others in Australia’s Olympic team a Contiki tour of Vietnam to see what a real Contiki tour is like. And it looks like Jenkins has accepted.

“Why don’t you come experience the REAL Contiki? Vietnam trip on us if you’re keen boys!” Contiki tweeted.

“Might actually take you up on that!!,” Jenkins responded. “Looking for a post Olympic activity, what better way to spend it than in Vietnam!”

A Contiki spokesperson told the marketing, media and advertising outlet B&T later:  “Ed’s experience with the Rugby Sevens sounded terrible! He obviously isn’t familiar with how Contiki rolls and our quality experiences, so we decided to invite him and his teammates on a trip of a lifetime. They have happily accepted to get on board a Contiki trip to Vietnam soon and we look forward to welcoming them!”

Top marks to Contiki for a swift and smart PR reaction. It resembles the company’s spirited response after a Sydney barrister made a passing reference to its name in a class action against Scenic Tours in the NSW Supreme Court in April. See: Contiki has last word on barrister’s name dropping

Written by Peter Needham

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