Social media has changed the approach to conference management for all involved: the PCO, the delegates, the sponsors and the speakers…
INCON’s latest expert article looks at the impact that social media has had on the meetings industry and the importance of understanding and utilising all available communication channels.
Author, Emma Aru, President of EGA Worldwide explains “I am convinced that we are in a new pioneering phase of the meeting industry, which will be deeply changed by social media and by the technological, social, and cultural innovations that will take place within the next few years.“
This article is No.29 in a series of expert articles brought to you by INCON. To download the full article or other articles in the series please go to: incon-pco.com/expert-artic