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Social Networking App, -isms, Introduces New Ways for Users to Share Memorable Moments

July 12, 2014 Apps No Comments Email Email

 As the adage goes, “you had to be there.” The new free social media app, -isms, ensures that phrase gets a little less relevant. With the recent public launch in the Apple AppStore, the creators are introducing a new way for friends to share funny, outrageous, or memorable moments as they happen or are overheard.

Since the April soft launch, the creators have been thrilled with the frequency of user interaction, especially when compared to similar social media platforms. “The most satisfying part of this launch has been the high level of user engagement,” says creator Shane Zilinskas.

-isms Tetris

What sets -isms apart from other platforms is how moments are shared. These moments are called “-isms” (pronounced “iz-ems.”) When users create a new –ism, they add what was said, who said it, and why the -ism is being posted. The users can upload a photo to enhance the context, and then select how they want to publish the –ism, protecting the privacy of the post. -isms facilitates sharing to private groups, directly to individuals, optionally adding the –ism to the creator’s profile, and/or by posting to external social media accounts.

Co-founder and attorney Kara McGehee was quick to ensure that -isms addressed many of the common feature complaints and lack of privacy control seen in other platforms. “We are excited about the features and level of control that make –isms a unique experience,” says McGehee.

Those features include:

  • Sharing is compartmentalized and modifiable. Users can re-share an -ism when new friends join.
  • -isms are editable at any time.
  • Users maintain control of what appears on their profiles and who belongs to the groups they create.
  • Privacy is a foremost concern, so while profiles are not anonymous, users input only their first names, and can select a custom username.

The creators have observed that the content starts in real life, is shared digitally, and re-emerges outside of the digital context. “-isms is a way to share experiences and thoughts with friends, and keep those moments between friends of your choosing,” says Zilinskas. “Most social platforms today encourage oversharing and take away from human interaction. -isms are posted as snapshots of moments, and commonly the -isms become part of a group’s vernacular because everyone was able to be in on the joke.”

-isms Profile

The Team:

Shane Zilinskas has been building software since his teen years. After earning his Computer Engineering degree from UVA, he worked on projects ranging from large government contracts to startups. He prides himself on making products scalable and efficient. Zilinskas implemented every aspect of –isms himself: front-end, back-end, and design.

Kara McGehee studied Media Arts and Design at JMU and earned her JD at William & Mary. Virginia Business Magazine included her in its list of “Legal Elite” in 2009 and 2010. She has worked with Zilinskas since –isms’s inception and provided product direction and artistic guidance.

Max Martin earned his Electrical Engineering degree from UVA and comes from a consulting background doing data analytics. Max has used his talents to test and develop marketing for –isms.

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