Sofitel has partnered with Hainan Airlines to launch a premium collection of its iconic Sofitel MyBedTM products across the carrier’s business class. Business class passengers flying onboard Hainan Airlines will now be able to experience the ultimate sleep-time bliss with the luxurious Sofitel MyBed™ in the sky.
The Hainan Airlines partnership will take its ‘Hai Dream’ on-board sleep experience to greater heights with Sofitel’s signature bedding that includes a waist cushion, full-size pillows, duvet, bed sheet, feather topper and blanket. Made with patented technology of the highest thread count, the duvet cover, pillowcase and bed sheet collection features the airline’s latest Dream Feather design.
Staying true to its French roots, Sofitel re-interprets the luxury of rest and comfort with a modern and chic touch. Sofitel MyBed™ is ultimate sleep concept that includes a perfectly balanced mattress and plush soft down feather topper, elegantly comfortable sheets, cosy and light duvet, plus an extensive pillow menu selection. Bolstered by its popularity amongst guests across the globe, more than 55,000 Sofitel MyBed™ products have been sold to date through the Sofitel Boutique (www.sofitelboutique.com).
“We are very pleased to partner with Hainan Airlines to offer Sofitel’s indulgent wellness element for business class passengers travelling onboard Hainan Airlines,” said Gary Rosen, Chairman and Chief Operating Officer, AccorHotels Greater China. “Now, guests from around the world can bask in luxurious comfort with the chic Sofitel MyBed™ in the air. We look forward to transforming the sleep experience for guests flying 40,000 feet in the sky so they can feel rejuvenated when they land. The partnership with Hainan Airlines perfectly illustrates Sofitel as a preferred luxury hotel brand choice for business partners, and demonstrates an emotional connection with global travellers. Sofitel and Hainan Airlines are delighted to be the companion for guests’ next magnifique journey!”
“We have great expectations from this cooperation between our two companies. This year, Hainan Airlines is ranked eighth in the Global Airlines Top 10 list and was awarded the World’s Best Business Class Comfort Products in recognition of our inflight cabin service offerings,” said Gu Li, Product and Branding Department General Manager, Hainan Airlines, “I would especially like to thank Sofitel and AccorHotels for this partnership in bringing Sofitel MyBed™ on air where business class passengers can now enjoy a world-class hospitality experience onboard, enhancing our Hai Dream product line.”
The new collection of Sofitel MyBed™ sleep products is available in the business class section of select Hainan Airlines long-haul international routes departing from Beijing, Haikou, Changsha, Shenzhen, Guangzhou, Xi’an, Shanghai, Tianjin, Chengdu and Chongqing.
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