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Soneva Fushi And Jon Bowermaster Launch ‘Learn To Swim’ Programme

May 19, 2014 Hotel Deals No Comments Email Email

The Learn To Swim programme is a joint initiative between Soneva Fushi, the leading sustainable resort in the Maldives, and ocean explorer and film maker Jon Bowermaster.

unnamed (1)The programme will take place from 25th May to 5th June 2014, with the aim of teaching 48 school children and their parents from the neighbouring Maldivian island, Eydhafushi, to swim and to understand and respect the marine ecosystem. Both parties intend for this project to subsequently persuade other resorts worldwide to implement similar Learn to Swim programmes in their local communities.
 
Soneva Fushi is sensitive to the difference in living standards between visiting tourists and local islanders in the Maldives, and of the fragility of the ecosystems both locals and tourism businesses depend on. Soneva Fushi and Eydhafushi are separated by just 700 metres of water, but most of the young local children in Eydhafushi rarely enter the water and many are unable to swim. Learning to swim will not only teach them a valuable life skill, but will also teach them about the extraordinary biological wealth of the coral reefs just a few metres offshore.
 
Soneva Fushi has pioneered a number of social and environmental programmes locally and globally that have impacted the travel industry, and has run a Learn to Swim programme with local communities for several years. At the recent SLOW LIFE Symposium, an annual event organised by the SLOW LIFE Foundation and sponsored by the Soneva Group, Jon Bowermaster and Federica Siena, Soneva Fushi’s marine biologist, proposed to expand the programme to significantly increase its outreach. 
 
Jon Bowermaster, whose interests lie in the 3 billion people around the world whose lives depend on the sea, will equip the 48 children with goggles and will open their eyes to the oceanic wonders that surround their own island. In the process he aims to inspire a new generation of Maldivians to not just protect their endangered coral reefs, but to take control of its future.

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Both Soneva Fushi and Jon Bowermaster will also work together to create a documentary film, available from September 2014, which will focus on teaching the local children to swim, while reflecting on the health of the ocean and coral reef in the Maldives. This video will be used as a compelling argument for resorts around the world to join Soneva Fushi and Jon Bowermaster in their cause.

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