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Sony Mobile answers selfie-lovers prayers with a purpose built selfie smartphone

July 10, 2014 Gadgets No Comments Email Email

Selfie snappers will rejoice as Sony Mobile Communications (“Sony Mobile”) today introduces Xperia™ C3, the world’s best1 smartphone fully-optimised for selfies.

With more selfies being shot than ever before, Sony Mobile has designed the Xperia C3 with the passionate selfie taker in mind. Selfies continue to be a social phenomenon with the usage of the word skyrocketing over 17,000% since 2012. What’s more, the word “Selfie” is now officially recognised by the Oxford English dictionary and was announced “word of the year” in 2013. Nearly half of all adults have admitted to taking a selfie and 40 percent of people aged 18 to 34 taking a photo in the past week. image002 (3)

Xperia C3 features a wide angle 5 megapixel front-facing camera allowing users to capture more of their friends, family or landscapes in the one shot. The innovative front-flash means you can now take the perfect selfie at night time and in low-light. Xperia C3 also comes loaded with innovative camera apps to edit, create and share your photos. Superior Auto helps you take the perfect shot with both the front and rear cameras, while the Portrait Retouch gives you a real-time makeover to make sure you always look your best. You can see changes in real time, before capturing the shot to ensure a photogenic finish.

Xperia C3 is completely integrated with your Facebook and Twitter to let you upload your selfie faster than ever and share the moment instantly with your friends. Weighing only 150g and coming in at 7.6 mm thin, it is a slim and sleek smartphone that is perfect for people on the go with a battery life that will go on and on throughout your busy day. 

“Xperia C3 is a unique smartphone, created to offer the ultimate social sharing experience with its new powerful ‘PROselfie cam’. This is the perfect solution for selfie-lovers and Sony Mobile’s answer to the hottest global trend. It also presents a combination of the best of Sony, with leading digital imaging technology and brilliant specs and performance all for a mid-range price” said Peter McKeon, Managing Director, Sony Mobile Communications Oceania.

Sony Mobile Australia can confirm the Xperia C3 will be available from Sony direct channels including Sony Centres, Sony kiosks and Sony Store online as well as through major electronics retailers. Customers will have the choice of the Xperia C3 in black, white or mint. Details on Australian launch timings will be provided once they are confirmed.

–       Based on the results of a blind assessment of images captured by Xperia C3 against leading flagship smartphones and selfie-optimized devices, based on overall results and overall comparisons as rated by 200 Chinese smartphone buyers. Research was conducted by Strategy Analytics between 20-23 June 2014.  For more information, go to:www.sonymobile.com/testresults

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