An epic listening experience awaits at The Peninsula Hotels, as the luxury hotel brand introduces a unique partnership with Beats by Dr. Dre (Beats) that provides guests with access to signature audio products for complimentary use during their stay. The leader in premium sound entertainment, Beats is known worldwide for its sleekly designed, iconic wireless devices. Guests will discover the brand’s line of signature products including the Studio Wireless™ headphones, Powerbeats2 Wireless™ earphones and Beats Pill™ speaker.
This partnership is the first of its kind for both companies and will launch at The Peninsula New York on July 1, 2015, followed shortly thereafter at Peninsula hotels in Chicago and Beverly Hills. The program is expected to be available at all 10 Peninsula properties later in the year.
“The ability to surprise and delight our guests with innovative new programs is a hallmark of The Peninsula Hotels,” says Robert Cheng, Vice President of Marketing for The Peninsula Hotels. “We believe our partnership with Beats by Dr. Dre will offer our guests access to an incredible audio experience that is arguably the most impressive available on the market.”
“The Beats brand was built to emotionally connect consumers to the recording studio experience,” says Omar Johnson, Chief Marketing Office for Beats by Dr. Dre. “Through our partnership with The Peninsula Hotels, guests are able to have a state-of-the-art sound experience in an environment that encompasses our same core pillars.”
Available for complimentary use throughout their stay, guests may select from the Beats menu card in-room, then simply call the concierge and the product will be hand-delivered along with a quick tutorial on how to begin their listening experience.
The iconic Studio Wireless™ headphones feature dual-mode adaptive noise canceling,a 12-hour rechargeable battery and built-in mic for hands-free calling. The superior sound of the headphones can be enjoyed in the comfort of the guest room or while guests travel around the city.
The Powerbeats2 Wireless™ earphones are designed to support an active workout and are featured in The Peninsula’s Fitness Center. The earphones pair seamlessly with the fitness center equipment for exceptional sound, are lightweight and engineered with dual-driver acoustics for signature sound, feature flexible earhooks for a comfortable fit and are sweat- and water-resistant.
The Beats Pill™ speaker is the perfect companion, offering an enhanced music experience, while the built- in speakerphone with internal microphone takes conference calls to the next level – all within the comfort of the guest room.
Guests may also choose to purchase the Beats family of products at the end of their stay to take home their new sound experience, or share with a loved one.