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SoundsFair: Exciting Borderless Genres in new International Music Festival

July 25, 2014 Destination ASEAN No Comments Email Email

After 10 years of  producing world-class music festivals in Indonesia with specific genre, such as the now established Java Jazz, Java Rockin’land, and Java Soul Nation, the Java Festival production will now  present another brand-new international music festival featuring a concept that has never been tried  before in Indonesia.  

Called SoundsFair, the festival is scheduled to take place from 24th to 26th October 2014 at the Jakarta Convention CenterJakarta.

“We want to undertake something that we have never done before,  which is to create a festival without boundaries of certain musical genres. This will truly bring greater impact and excitement among  festival goers, since we will present a different event from those we already have in terms of music and ambience” said  Dewi A.L Gontha, President Director of PT Java Festival Production in their press release.

“The purpose of this concept  is to reach a broader market with a new choice of venue. Choosing a date for a festival in 2014 became crucial since this year  it coincides with the process of the  presidential elections. This eventually led us to stage the festival on dates that are relatively free from all political  activities” added Dewi.

Continuing the mission to put Indonesia on the international map through music festivals, Paul Dankmeyer,  Program Director of PT. Java Festival Production explained:  “Soundsfair is set to be one of our international music festivals that equals festival in other countries. If past festivals in Indonesia  featured one or two genres of music only, we are changing this concept and hope to get a positive feedback from music lovers, since we are creating a program that brings together the sounds of Rock, Pop, RnB, Electronic, and more in a 3-day festival”

There will also be art exhibitions next to the concerts so that the audience will also enjoy other artistic expressions besides the diverse  musical genres.

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