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South Africa Set to Shine from Sunrise to Sunset for #helloworldRELAY

September 22, 2015 Social Media No Comments Email Email

South African Tourism has announced Gavin Pickford and Adam Affuta as their local Instagrammers who will bring the vast and beautiful South African landscapes to life as part ofHelloworld’s world first InstaRelay, #helloworldRELAY, to mark the United Nations World Tourism Day on September 27.

From Sunrise to sunset on September 27, Gavin (@gavman18) a Cape Town local and Johannesburg-based  Adam (@afonography), will give people a true and personal insight into South Africa’s rich diversity and warm culture as seen through the eyes of a local.

From Table Mountain to the wineries and unique street art in Johannesburg, travellers will get a great insight into what makes South Africa their perfect destination to visit no matter what their age, interests or budget.

Ms. Lalie Ngozi, South African Tourism General Manager Australasia said, “The #helloworldRELAY is the perfect platform for countries like South Africa to showcase their unique and inspiring landscapes, world class food, award-winning wine and amazing adventure activities. When you scroll through Instagram, you are essentially seeing a moment in a person’s life when they felt inspired to share it with others.”

“The #helloworldRELAY will allow Instagram users to digitally travel to South Africa and be inspired by a local’s perspective who is sharing moments that are special to them. The South African Tourism team are thrilled to be a part of this journey and cannot wait for the world to see the diverse and breath-taking moments South Africa has to offer,” added Ms Ngozi.

Cape Town Instagrammer, Gavin Pickford said, “As a proud local and South African ambassador, I’m excited to be playing a part in the world’s first InstaRelay. I can’t wait to show the world some of the most scenic spots from my homeland including the Franschhoek Winelands, Camps Bay beaches, Cape Town waterfront and of course the most iconic landmark in South Africa, Table Mountain, all in a day’s work! My passion is shooting the most beautiful landscapes in the world and living in South Africa certainly makes this easy.”

Johannesburg Instagrammer, Adam Affuta added, “I feel privileged to be involved in this campaign and think it is a great way of showing the world what South Africa is like from a local perspective. I look forward to capturing the sites of my amazing city that I am lucky enough to experience every day from my surroundings in Johannesburg and hope that sharing these moments will inspire others.”

South Africa will host an Instagram meet up (insta-meet) as part of the #helloworldRELAY during World Tourism Day, which will see other social media enthusiasts and travellers getting involved. The unique itineraries will be developed in partnership with helloworld agents, highlighting all aspects of South Africa. These incredible moments engineered bySouth African Tourism and helloworld agents truly embody the notion ‘holidays worth sharing’ and Instagram provides the perfect real-time platform for these inspired shots.

More information about these meet ups will be available on the #helloworldRELAY website from mid- September.

To be part of the RELAY follow #MeetSouthAfrica @helloworldAU on Instagram, Facebook and Twitter or go online at relay.helloworld.com.au or simply search #helloworldRELAY.

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