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South Africa’s Premier Travel Trade Show Indaba Celebrates 35 Years

May 4, 2017 Headline News No Comments Email Email

More than 7,000 delegates from all parts of the globe will descend on Durban for South Africa’s premier travel show – INDABA.

Showcasing the widest variety of tourism products the show will attract 13,000 visitors and media from 80 countries from the 16th to 18th May 2017 at the Inkosi Albert Luthuli International Convention Centre in Durban.

The objective of INDABA is to grow the African tourism economy through constructive conversations, dynamic partnerships and a strong focus on doing business. The show has a reputation for excellence as the world’s biggest showcase of the African tourism industry’s quality and diverse offerings.

Friends you can meet along the way

INDABA facilitates a showcase of Southern African tourism products and services for the international travel trade. Exhibitor categories include accommodation, tour operators, game lodges, transport, online travel, media publications and industry associations. Outdoor exhibitors include transport, camping and safari companies.

In addition to the contingent of South African exhibitors this year, countries such as Angola, Botswana, the DRC, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Reunion, the Seychelles, Senegal, Swaziland, Tanzania, Zambia and Zimbabwe will be presenting their tourism-associated products and services.

Hundreds of international travel buyers, visitors and media will converge on Durban’s ICC to explore all things proudly, authentically and vibrantly African. Speaking at the launch, South African Tourism chief executive Sisa Ntshona told media and guests that tourism had the potential to be the new “gold” that could steer African economies to new heights and boost the continent’s share of global tourism significantly beyond its current 5% level.  “All signs point to Africa being the next tourism frontier,” he said. “The continent as a whole reported an 8% surge in international arrivals in 2016, with Sub-Saharan Africa increasing by 11% and South Africa by a massive 13%. Last year, we broke records to reach 10 million international tourists coming to South Africa.”

Indaba dance group

One of the highlights this year is the new Hidden Gems program, which will help boost tourism by enabling smaller players to take part. “We are hosting 90 small tourism businesses at the show; emerging and existing enterprises that are at least 50% black-owned,” Ntshona said. “They are drawn from each of South Africa’s nine provinces and we call them our Hidden Gems, because they are tucked-away treasures that only a select few know about.”

South Africa is a land of spectacular beauty and diverse cultures, the birth place of one of the world’s greatest leaders Nelson Mandela, the business hub of the African continent and one of the world’s fastest growing business destinations. South Africa is a remarkable country of breathtaking variety, a powerful history of reconciliation and nation building and has some of the world’s greatest travel and adventure experiences on offer.

INDABA organizers hope the interest and awareness in South Africa and its diverse travel and tourism products created among delegates will generate a marked increase in visitation in 2017 and beyond.

Online travel and distribution company e global travel media recognizes the importance of one of the world’s most influential travel shows and will have a representative in attendance to keep readers abreast of new products and initiatives.

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Written by John Savage

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